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Stimulus 2021: What You and Your Clients Need to Know
Wednesday, January 20, 2021 at 10:00 AM PST What does the latest COVID-19 relief bill mean for you and your clients? Find out January 20th when nationally respected tax attorney, Mark Kohler, returns to explain what steps to take for yourself and employees, and what this new relief bill means for your business. Bring your questions! Mark will cover topics like: How to explain the bill's mortgage and rental relief provisions. What to do if your employees get COVID-19. How to get both the Paycheck Protection Program (PPP) and Employee Retention Tax Credit! If your business qualifies for a second round of PPP funds. Getting your first round of PPP forgiven without tax consequences. Register now!
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Common Misconceptions Agents Have About Real Estate Websites
When it comes to real estate websites, there are a few complaints that we hear more often than others. This is typically due to misconceptions or assumptions. We are here to clear all that up. Here are common misconceptions about real estate websites:
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2021: What's Your Zillow Plan?
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Guide to YouTube Ads for Real Estate Agents
Despite YouTube being one of the most successful and popular social media platforms, for real estate agents, it's still a relatively untapped territory. Of course, many real estate agents have a YouTube presence but it's still not enough, just toes dipped in the water. What real estate agents don't realize is that YouTube is a huge marketing platform that gives you the opportunity to reach every kind of audience you need: whether you're a real estate agent targeting millennial homebuyers, or your clients are people over 50, YouTube can help you target them.
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Rule Your Real Estate World with One Simple App
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Start 2021 Strong and Crush Your Goals
Tuesday, January 19, 2021 at 9:30 AM PST We all get the same 365 days. How do you plan on using them? Join us for an epic 2021 Kickoff Event, featuring the legendary Tom Ferry (#1 educator in real estate) and Bill Pipes (business coach and consultant to top producing agents)! Get your mindset right and a to-do list in place to hit the ground running in the new year and making 2021 your best year in real estate yet. The how-tos you'll learn: How to get in the right mindset How your mindset and motivation can impact your goals How to build a plan to move your business forward, powerfully How to reset your sales strategies How to improve your sales and objection-handling skills How to boost lead conversion and generation Register now!
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5 Predictions for the 2021 Housing Market
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How to Stage a Great Virtual Home Showing
With the current state of the world, virtual home tours are increasing in popularity due to CDC social distancing recommendations. Selling and showing a home virtually is a great tool to use while the world is limiting face to face contact, and be more personal than what many expect when utilizing the right tools. Some benefits from virtually showing a home other than limiting the spread of COVID-19 are:
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Your 2021 Real Estate Marketing Plan
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Direct Message Marketing on Social Media Is Wrong
If you are like me, you get direct messages on LinkedIn every day with offers to help you grow your business. Some of them are from people or companies that you know, and others are spam from people or companies that you do not know. The come in like this:
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How One Email Generated $2 Million in New Business in One Day
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Understanding IoT (Internet of Things) Risks: How your clients can protect themselves
The IoT, or Internet of Things, refers to any physical device connecting to the internet that collects and shares data. With the explosive growth of devices in a home that can connect to the internet, you and your clients need to understand the risks surrounding IoT devices and the ways to secure protection.
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Social Media for Real Estate Agents: Do's and Don'ts
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Is Sight Unseen the Future of Selling Homes?
During the COVID-19 pandemic, most industries have been unable to escape the urgent need to adapt services for an increasingly online world, and real estate, which has traditionally conducted business in-person and on-site, has certainly not been left untouched by this. The industry has seen the majority of renting and selling processes either put on hold, moved online or proceed with added safety measures. But despite lockdowns and restrictions, many people still need to sell homes. The industry has seen an incredible increase of virtual viewings that has led to growth in buying or renting without viewing the property or 'sight unseen.'
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9 Tips to Market Your Real Estate Listing for Telework
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Live Video: A Great Way to Grow Your Business During Quarantine
Each week, the Secrets of Top Selling Agents Facebook Group is bringing you live training on topics that matter in these challenging times. One of our sessions featured Sue "Pinky" Benson--a top real estate video rock star. Find her tips for creating video open house and virtual home tours below! Find more resources and other training recaps on our COVID-19 Resources page.
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6 Ways to Get More Seller Leads
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The Social Realtor: How to Grow Your Instagram Audience
Building up your Instagram community is a great way to increase brand awareness as a Realtor. Instagram ranks as the third most popular social media platform (right behind Facebook and YouTube) with over a billion active users. Here, we will be looking at organic growth on Instagram without using paid advertising.
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Your Real Estate Listing Presentation Checklist
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Reasons to Invest in Real Estate as a Real Estate Agent
Are you making the most out of your involvement in the real estate industry? As an agent, you are in the perfect position to become a profitable investor in the industry. There are many reasons to invest in real estate as a real estate agent and at least one is sure to grab your attention. It is understandable you may not want to feel like your life is completely consumed by the real estate industry. With your existing knowledge, though, and skill related to the industry, you are only missing out if you aren't investing in it.
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One Great Way to Recession-Proof Your Business
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How to Get Your Real Estate Business Ready for the New Year
In this post, you'll learn a few steps to take in ensuring you are well prepped for the new year. So, if you have a few minutes to spare, please continue reading to see how you could stay on top of your business and still have time for yourself in 2021.
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[Best of 2020] Real Estate Is Now Considered an Essential Service According to U.S. Government
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10 New Lead Sources to Explore Before New Year's
Consistently generating new leads is one of the most important tasks real estate agents must master to be successful. Most experts recommend nurturing at least 3-5 different lead sources to fuel your business. Here are ten lead sources you should explore for the new year that may help you reach your business goals.
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[Best of 2020] 16 of the Best Real Estate Memes of All Time
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The Top Producers' Road Map to Delivering Great Experiences for Buyers and Sellers
High-performing real estate professionals leverage their time with an efficient and focused approach. Instead of trying to manage all aspects on the buying/selling continuum, they focus on the most critical moment of truth in the real estate cycle: the client experience. Top producers understand that providing stellar customer service is where the magic happens – and that the customer experience is what establishes their reputation. While top producers can't control everything in the buying/selling journey – so much is out of the agents' control – they can own and greatly influence this part of the continuum. They do so by devoting sufficient time and effort to each client's buying/selling experience and guiding them through the three stages of the journey: the awareness stage, the consideration stage, and the decision stage.
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How to Ride the Wave of a Seasonal Sales Cycle
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[Best of 2020] Friday Freebie: Download a COVID-19 Postcard and Reach Out to Your Sphere
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in May and is #3 in our countdown. See #4 here. The coronavirus pandemic has changed the way we live--and the way we need to communicate. Gone are the days, for example, when agents could send their contacts a calendar of local events (what events, right?). So how do we communicate in this new era while remaining sensitive to changing norms and our sphere's changing needs? Find out for yourself in this week's Friday Freebie. We're introducing you to a series of coronavirus-related postcards that hit just the right note for reaching out to those who matter most to your real estate business. Free download from the COVID-19 postcard series by ProspectsPLUS! What kind of postcard messaging strikes the right tone during the coronavirus era? That depends on the type of real estate agent YOU are. Whether humorous, helpful or nurturing, there's a postcard with a voice that matches yours in today's Friday Freebie. RE Technology readers can download one free postcard from a library of 115 different postcards designs in eight content categories, courtesy of ProspectsPLUS! Here's a look at the types of postcard you can send to your sphere: Animals: Use humor to connect with clients with funny animal postcards. At Home: Offer helpful at-home advice for how clients can fill their downtime. Comfort Foods: Strike a nurturing tone with recipes for making comfort food. Content Cards: Remind clients you're the helpful home expert with home maintenance tips and more. Definitions: Gently stay top of mind with these trendy outreach cards. Inspiration Cards: Remind your sphere that brighter days are ahead with motivational designs. Looking for Listings: The market is still active! Remind homeowners that now is still a great time to sell. Virtual Marketing: Are you a tech wizard who knows how to thrive in these times? Show off your virtual tour capabilities, remote meeting skills and more! Download any COVID-19 series postcard for free with promo code FREECARD. Your postcard includes your choice of design on the front and your customized contact information on the back. Print your postcard at home or share it on social media, via email, and on your website. Download your FREE postcard today with promo code FREECARD at checkout!
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[Best of 2020] 10 Thank You Notes That Will Generate Business
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7 Real Estate Workshop (or Webinar) Topics that Generate Leads
Hosting a real estate workshop or webinar will inform a lot of buyers and sellers while they decide if they want to buy or sell a home. The goal of your real estate seminar is to educate and inform people while asserting yourself as a real estate expert and guide. As part of your presentation, make sure everyone leaves with your information and give them important content that will guide them through their buying or selling journey – whichever applies to them. If someone is farther along their real estate journey, give them homework and a list of steps to complete to reach the next phase of their journey. Finally, ask past clients to invite their friends and promote your seminar. Here are seven examples of real estate seminar topics:
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[Best of 2020] Are You Unknowingly Encouraging Sellers to List as FSBOs?
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5 Gift Ideas for Real Estate Agents
Looking for the perfect gift for a real estate agent in your life? Look no further! Here are some top gift ideas to help agents grow their business or relax after a long day. 1. Real estate books As technology advances and the economy shifts, the way real estate agents find leads, nurture their contacts, and even network with peers shifts. Real estate books can help agents find new ways to approach tested business strategies as well as explore new ways to build their business.
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[Best of 2020] How to Prevent Coronavirus by Cleaning Your Smartphone and Computer TODAY!
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Real Estate Scripts and How to Use Them
Scripts are essential for any client-facing business. They're used across industries and occupations, from sales to customer service. A tried-and-tested script boosts confidence when speaking, keeps messaging consistent, and helps the business respond faster and at scale. Every agent needs an arsenal of real estate scripts that cover the gamut of common situations, from reaching out to a new lead to asking a past client to write a Google review. If you don't already have a variety of go-to scripts, now is the time to get started.
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Friday Freebie: Exceed Your 2021 Goals with this CRM and All-in-One Marketing Platform
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[Best of 2020] 5 Social Media Habits Agents Should Leave Behind in 2020
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #7 in our countdown. See #8 here. Social media algorithms are placing greater emphasis on personal, meaningful content over vanity metrics like numbers of followers and likes. Make those algorithms work harder for you this year by ditching these five detrimental social media habits.
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[Best of 2020] 8 Real Estate Closing Gifts That Return Your Investment
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How to Write for ActiveRain and Get More Points
Blogging has taken off in the real estate industry. As more and more agents shift online, it pays to produce and share valuable web content that can help you attract leads. One of the best forums to do this is ActiveRain. In this article, we will show you how to write for ActiveRain and get more points.
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[Best of 2020] 5 Real Estate Apps that Will 'Wow' You and Your Clients
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3 Ways to Be More Productive in Real Estate
3 things you can do in your database right now Time is of the essence in the current real estate market. How are you staying on top of your productivity goals? Here are three quick (but impactful) ways you can be more productive right within your database.
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[Best of 2020] 6 Apps to Help You Take Better Listing Photos
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Lost in Translation: A Realtor's Guide to Working with Remote Clients
To understand and communicate within the world's web of multicultural societies requires skill. Language barriers, cultural differences, and terminology can cause confusion when building consumer relationships around the globe. How do you, as a Realtor, keep everyone from getting lost in translation when working with clients outside your current city of business? Remote clients can come from as close as your own backyard or as distant as halfway around the world. Either way, working with clients whom you have never seen face to face has some challenges and rewards.
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Increase Your Online Success: Top Reasons to Have a Business Email Address
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Put the Power of Text Message Marketing to Work for You
As you read this story, four out of five Americans own a smartphone. Include in that number those folks who use phones that aren't app-friendly, and you get 96%. It's a sure bet nearly everyone who needs your real estate services also uses a mobile phone daily. And although not all phones can play Angry Birds, virtually all are designed to receive text messages. Formally called SMS text––the acronym stands for Short Message Service—text messaging has exploded in popularity over the last decade. And texting isn't just for teens any longer. During 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year. People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new notification. Sure, there are some caveats. Most people aren't checking texts in the middle of a meeting at work––we hope. All in all, though, mobile research firm MobileSquared says 90% of people read a new text within three minutes of getting it. Three minutes! Not surprisingly, this means text messages rock for real estate professionals. In a report published by the National Association of REALTORS®, 94% of REALTORS® said the method they preferred to communicate with clients was text messaging. In 2020, there are huge horizons for growth. And there are plenty of good reasons why you should take advantage of text messaging for your real estate business. Stop Calling, Start Texting If someone reaches out to you on your website, calling them right away makes good business sense. Calling a prospect back within five minutes is estimated to increase your chances of a successful contact by a factor of 100. After all, they are expecting it. And the faster you are, the more impressive it is! But what about all those times when a prospect or lead isn't interested in a call? An unwanted phone call is about as interruptive as it gets. It's exactly what people think of when they think of pushy, unwanted sales behavior. On the other hand, people willingly look to text messaging when they want to communicate––but don't want to stop their whole day to do it. With that in mind, text messaging is a phenomenal way to stay in touch. From the sales associate's perspective, texting makes plenty of sense. Texting is extremely cost-effective. Compared to virtually any other marketing technique you can name, you'll pay fractions of pennies for your text messages. You can customize texts and even automate the process based on each prospect's interests and past behavior. That means texting gives you a superpower all associates should have: Personalization. From email to social media and everything else in between, effective digital marketing thrives on personalization. Every communication should be relevant, friendly, and helpful. Text messaging makes it easy: Your messages arrive when your prospect is most likely to see them and contain only information useful to that person––without having to do it all by hand. But there is one caveat before you begin. Understanding the Ins and Outs of Opting Out Are you using your real estate website to turn prospects into leads? You should be! The odds are good you're already collecting some information about your prospects as they use your site. You may even already have an email subscriber list. Just as you can't send emails to people without their consent, you also need to be sure they affirmatively opt into texts. Rules about this are much more strict in Europe, but the U.S. is catching up. America's most comprehensive data privacy rules recently went live in California, and other states are following. So, whenever you collect phone numbers, be sure you set expectations upfront. Forms should never come with an "accept text messages" box pre-ticked, and your text should let subscribers know how often they can expect to hear from you before they commit. Likewise, anyone on your list should be able to withdraw consent at any time by texting back. Sending unwanted texts after an unsubscribe request could expose you to fines. Luckily, many of these issues are automated for you with the right software. How to Use Text Messages to Convert More Leads Texting has a tremendous amount of potential. But how do you tap into it? Luckily, there are a few powerful formulas for effective real estate text messages: Text Important Property Listings and Updates - In 2017, the National Association of REALTORS® found that 62% of all buyers prefer having property info sent to them via text message. You can start this process even before you speak to a prospect, based on the listings they've spent the most time on while browsing your website. Once the relationship develops, a text is a great way to send leads info about a weekly spotlight property. Start New Conversations With a Question - It's important to talk with prospects, not at them. Text messages should provide an opening for conversation––and a question is very difficult to ignore. Keep it short, simple, and personalized: "What's the #1 thing you're looking for in a home, Bob?" will get Bob thinking about his ideal next home and give you details to start narrowing down his interests. Follow Up From Live Events Like Open Houses - Open house attendees are active leads, but they can still take months to make a decision. Follow up with your event attendees by text – right away and again if you don't hear from them in three to five days. The property they saw might not have inspired them, but the text can keep the fires burning. If they're still interested, roll out those property listings! Rekindle Cold Leads with Follow-Up Texts - Since it only takes a few seconds to read and respond to a text, most people don't mind getting them even if they've fallen off the radar. Again, a question works well: "Hi, Joan. Are you still interested in a home here in Walnut Creek?" In most cases, the worst thing that can happen is nothing at all. But now and then, you could open the way to another great sale. A Quick Text Can Move Mountains In a service-oriented field like real estate, the key to marketing is to be where the customers are. It only takes a quick look around at a store or restaurant to see most of them are on their phones! Phones are now an intimate part of our lives, shaping our daily experiences. And even the most important professional relationships, like yours with your clients, can start and develop there. Sure, you won't do all your marketing by text message. But it is a powerful way to expand your presence and augment the other marketing you do on your website and in person. In real estate marketing, the right emoji at the right time can be worth a thousand words! Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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How to Create a Custom Short URL for Your Real Estate Website and Brand
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The New Bridge Solution: How to Turn Homeowners Into Sellers
The biggest problem for home sales today remains a lack of inventory. So, how do we keep the bounce-back from COVID-19 going? We need more listings! To create more listings, we need to get homeowners off the sidelines. The problem is that homeowners are nervous to make a move for the same reason everyone else is: a lack of inventory. It's a catch-22, but there's a new, innovative bridge solution for brokerages available through zavvie that's designed to help agents get sellers moving. A bridge solution removes urgency from the buying and selling process, reduces stress and removes the biggest barrier to selling. Don't confuse a bridge solution with a bridge loan, however. The only people who qualify for bridge loans don't need one. A bridge solution is available nationwide, unlike an iBuyer option. Bridge solutions are flexible. Sellers love them, and so do agents. Getting a Homeowner to Become a Seller Many homeowners today feel like they are locked into their homes. It's a "chicken and the egg" problem: they can't buy until they sell, but can't sell unless they find the right house. A bridge solves that by giving your clients time to find that right house. Smart agents know you can quickly turn a homeowner who has no plans to sell into a seller if you show them the right place or the right offer. A bridge solution can do both. Homeowners also don't want to sell right now because they don't want people traipsing through their homes. To them, it's a safety issue. And selling a house on the open market is always daunting. Your clients have to prep until it's perfect, keep everything in shape and interrupt their lives for showings. A bridge solution removes these obstacles to selling. Two Bridge Solution Approaches Today, two dominant bridge solutions exist. The first purchases your client's house with an all-cash offer, then leases it back to your clients, giving them the time they need to find a new home. With the second approach, the bridge solution provider buys your client's next house, providing them time to sell their current home. Homeowners who want to move up and have excellent credit, have growing income and are looking for a more expensive home do well with the bridge solution that buys their next home. The other approach is a home sale-leaseback model that delivers flexibility. Your client can lease their current home for as long as they like and move whenever they find their dream house. This bridge solution can work with a wide range of credit scores and income types. Offering All the Options Homeowners have more options to sell their homes today than ever before—and they need and want the help of an agent. It's why zavvie helps brokerages keep the agent at the center of the transaction. By offering a bridge solution for sellers on the zavvie-powered platforms of our broker partners, zavvie makes sure agents can show homeowners all of their options. Lane Hornung is CEO and founder of Colorado-based 8z Real Estate, one of the nation's most successful brokerages, and is CEO/co-founder of zavvie, one of the only complete iBuyer solutions for real estate brokerages. To view the original article, visit RISMedia.
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What Real Estate Agents Can Do Right Now to Prepare for a Strong 2021
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How to Optimize Your 'About Me' Page for Conversions
In this article, you'll learn the elements of a successful, lead converting "About Me" web page that will increase the page's conversion rate. If you analyze the data on your website, there's a good chance your About Me page is one of the top five most visited pages on your website. I've visited so many poorly constructed About Me pages that I felt compelled to write a blog article about it. If your About Me page receives views but no clicks, form fills or any other engagement, it's time to revamp and optimize it for conversions.
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Generating Listings: Ninja Style
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How Google Can Make or Break Your Real Estate Business
In 1959, Xerox introduced the world's first photocopier. By the early 60s, the machine proved so ubiquitous that Xerox itself became a verb--you didn't photocopy a document; you Xeroxed it. Merriam-Webster added it to the dictionary in 1965, and marketers have considered "verbifying" to be the ultimate measure of a brand's dominance ever since.
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40 Post Ideas for Real Estate Social Media
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Test Your Tech Term Knowledge: 8 Terms Emerge with the COVID-19 Outbreak
The World Economic Forum and others have examined the intersection of technology and the coronavirus. Here are a few technologies -- and terms -- that have emerged or become more popularized with the onset of COVID-19. Test your knowledge on how well you know each of these:
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Friday Freebie: Audit Your Tech Stack with This Worksheet
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8 Secrets for Stand Out Virtual Showings
To stop the spread of COVID-19, the real estate industry is pivoting away from in-person events and embracing virtualization. But buying or renting is a big decision--how is a buyer or tenant supposed to choose the right home without stepping foot inside? Enter: virtual showings. Real estate agents are leading stand out virtual showings--either by FaceTiming their client or recording a comprehensive walk through--to keep real estate running as usual. Scroll down to see eight secrets of virtual showings for real estate agents.
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6 Reasons Your Digital Ads Aren't Generating Real Estate Leads
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How Every Agent Can Help Solve Our Inventory Shortage
Every agent today needs more listings. If you had another listing, you would have another sale; it's that simple. What's not simple is solving our inventory shortage. According to the National Association of REALTORS (NAR), inventory in July 2020 was 21 percent lower than 2019's already anemic levels. Making things worse, homeowners move once every 13 years today, up from every eight years in 2010, according to Census data. Unlocking Inventory I recently wrote about a new "bridge" solution to help agents unlock inventory, allowing homeowners to buy their next home before selling their current one, solving the chicken-and-egg problem. zavvie is giving leading brokerages coast to coast the tools their agents need, including this bridge solution, to help homeowners get moving again. Unlike the previous solution, a bridge loan, homeowners can buy their next home with a cash offer and then move in immediately. It's a noncontingent transaction. Homeowners Are Overwhelmed Many homeowners are not only stuck, they're overwhelmed. They want to sell, but they don't know where to move, so they see selling as too much of a hassle. They are fearful and have safety concerns, especially with the impacts of COVID. They are in lockdown mode and sitting on the sidelines. How can an agent change that mindset? The easiest way to get homeowners off the sidelines is to show them an offer. The zavvie platform provides brokerages with an Offer Optimizer to do just that. Agents can show sellers the different options available: an all-cash offer, an instant offer from iBuyers, a bridge solution, concierge services (to take care of the prep and repair before a home goes on the market) or selling a home on the open market. We know that 90 percent of homeowners want to see an iBuyer offer, but only a few will select it. Most folks are going to list on the open market or wait to sell. An agent should be the one to walk them through all of these options. Becoming a Modern Agent A modern agent doesn't just talk to clients when they're ready to sell. A modern agent talks to clients about options and solutions that are available today. That's how an agent can move from being transactional to advisory. Any modern agent can show homeowners all the options available to them—you don't need zavvie to do this. However, two things happen when you use this strategy: The agent stays at the center of every transaction—iBuyer, bridge, concierge or open market. zavvie helps give sellers what they want: a professional agent they trust. Sellers are willing to pay an agent to bring those options to them and represent them no matter which path they choose, including selling to an iBuyer. We have to create more inventory. Our inventory problem won't be solved anytime soon, so the modern agent needs to take action. Contact five homeowners you know are stuck. Walk them through the new solutions available today. That's the best first step we can take to solve our inventory shortage. Lane Hornung is CEO and co-founder of zavvie, a complete platform offering all selling options for real estate brokerages, and is CEO/founder of Colorado-based 8z Real Estate, one of the nation's most successful brokerages. To view the original article, visit RISMedia.
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Home Office Necessities for the Busy Real Estate Agent
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How to Boost Your Business When You Partner with a Builder
You Can Grow Your Revenue Stream by Creating a Relationship with New Home Builders Many would-be buyers begin their house hunt from existing housing inventory while others turn their homeownership dreams into reality with a custom-built home in their local communities. When you partner with custom home builders, you open the door to a whole new revenue stream for your real estate business. Creating a working relationship with custom home builders is a win-win-win for you, the builder, and the home buyer. At the same time, you add more value for buyers who've purchased land—streamlining their journey to the new home they want. It also works in reverse: Your builder partner can refer their clients to you to help them acquire the land they need. Either way, you can earn a commission as clients go forward. On top of a boost in revenue, you'll raise visibility for your land listings among buyers who urgently need them. Selling sales associates can also acquire more leads since builders often work with clients who need to sell an existing home to finance new construction. What Can Sales Associates Offer That Builders Need? You might wonder – what motivates a builder to partner with one sales associate over another? Many builders minimize uncertainty by working with the same title company and lender for every transaction. That helps ensure closing takes place on schedule and prevents them from absorbing carrying costs for completed stock. The builder-sales associate relationship can be just as vital for sales associates willing to commit to one or more specific builders. In any partnership, there needs to be a mutual commitment to promoting and benefiting the other party. Luckily, there are lots of ways sales associates can be indispensable to a chosen builder. Sales associates are experts at "translating," so builders and buyers don't end up talking past each other. They ensure that buyers understand the terms of sale, then work with the builder to ensure everything is delivered as agreed. Buyers love the chance to participate in the design and select finishes, but the fun stops if they feel misled. A sales associate orchestrates the process so all expectations are met. The sales associate's role is even more visible in new home communities. Actively promoting a builder's community fosters rapport. That feeling of reciprocity can make it easier for your future clients to get special requests incorporated into their new builds. First Steps for Creating a Builder Partnership Buyers of custom construction homes are often on their second or third property. You can maximize the value you offer by providing sales support for their existing home. This streamlines the transaction and benefits everyone involved by getting buyers to closing faster. To make the biggest splash with a builder, get to know their offerings inside and out––literally. Ask to visit recently-constructed homes, and those homes still in progress to get a sense of the process. Find out what the builder considers their key selling points so you can communicate them in ways that are truly meaningful for buyers. Familiarize yourself with all the available floor plans and add-ons so you can match options to each buyer's needs. Last but not least, interview builder representatives and find out the kinds of questions buyers have asked them in the past. Builders often look for partnerships with sales associates when they have been burned by unqualified buyers. By putting in face-time and doing your research, you will demonstrate to a prospective partner you're in this for the long haul. New construction is a lucrative area where you can expect cycles of strong growth. Not only that, but it's also exciting and fun for sales associates and buyers alike. Get Started Promoting Your Partnerships Delta Media Group® has made it easy to feature home builders, their communities on your website. Spotlight the builders, their communities, and model homes you represent on your website using DeltaNET™️ 6 and its Builder Showcase feature. Add a detail page for each builder highlighting their company details, inventory listings, and open houses. Call special attention to model homes. Adding Google maps to these pages, your website visitors can find these communities and listings easily. You'll be able to add floorplans, plat maps, brochures, and videos for potential buyers to view. Promote upcoming open houses on your website too. Find the right builder in your area, and your partnership could be the platform that brings you both to the next level. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is free. To view the original article, visit the Delta Media Group blog.
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What Do the Best Real Estate Websites for Agents Have in Common?
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Working the Referral Game: How to Get Your Clients Producing Your Next Best Lead
Research from the National Association of Realtors shows that clients don't shop around and 75% of buyers and sellers contact or interview only one agent. A referral, therefore, is the surest way to be that first and only agent that a client contacts. In fact, Outbound Engine has found that successful agents get up to 75% of their business from referrals. Agents know that people trust direct referrals from their family and friends. But, many fail to capitalize on this because they either don't know how to ask, or when and how to ask someone without seeming self-centered or desperate. Here's how you can change that, and successfully ask your best clients for referrals.
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3 Must-have Hacks to Save Time Using Form Simplicity
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It's Time Your Real Estate Blog Posts Got GRAPHIC!
Kevin Vitali, a real estate agent servicing Northeastern Massachusetts, gives us some great tips to catch the attention of web surfers with eye-popping images for your real estate blog. Let's face it, sensationalism sells! With so many options to choose from on the internet, you need to grab a viewer's attention. So, it's time your blog posts got graphic! Along with a snappy headline, don't forget an eye-catching blog graphic to go with your post. The graphic is equally, if not more, important than the headline itself. How often are you scrolling thru your Facebook feed and a photo or graphic captures your attention and makes you want to click on the link and see what it's about? Nobody knows how great your article is if they don't find it. Great blog graphics are shareable graphics!
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The BoomTown Give Back Awards: Nominate Your Peers (or Yourself!)
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23 Productivity Hacks to Help Real Estate Agents Boost Their Business
Working in real estate can feel like an impossible task. With new agents entering the market all the time, how can you stay ahead? The key to success in real estate is being more productive than your peers. This does not necessarily mean working more. Instead, you should seek to be more efficient with your time. Here are 23 productivity hacks to help you boost your real estate business.
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Creating Social Content to Get Engagement
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11 Holiday Marketing Ideas for Real Estate Agents
As Thanksgiving and the holiday season approaches, this is a wonderful time to show your clients, friends, co-workers and affiliate vendors that you are thinking of them. It has been a year of ups and downs and sideways. Our mindset, focused on the positive, can help keep us afloat. A positive attitude will also help you spread cheer towards others despite the challenges they may be facing this holiday season.
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Learn How Top Producers Spend More Time Selling
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How Realtors Can Thrive in These Challenging Times
A positive mind and out-of-the-box thinking goes a long way This isn't what we expected.It's not what we planned for.We didn't sign up for this! Everyone is in the same boat, floating aimlessly down a river of uncertainty as the COVID-19 pandemic continues to rear its evil head. You have two choices: 1) Put your real estate business on the backburner, catch up on sleep, relax more than you have in years, watch TV and ride out the downtime. OR 2) Keep working, be resourceful, figure out ways to do your job amazingly without making physical contact with people, and explore new tools to help you set up your business for big success when the market resurges. Don't just survive…thrive The life of a typical REALTOR® is beyond busy. Extra time is scarce, but something you always wish you had more of. Now is your chance to take advantage. Read. Research. Learn. Plan. Strategize. Adapt. If you think of this situation as a business opportunity rather than a business tragedy, then you can begin to reframe your perspective towards the positive operation and future growth of your business. Everything video As people continue to limit and eliminate their in-person meetings, it's time to update the traditional nature of your service as a REALTOR®. Now is not the time to be shy and hide behind your phone or email inbox. Use video as much as you can, from virtual showings and 3D virtual home tours, to video emails and conferencing calls. Show your clients that you are adapting to the times and accommodating their needs. Implement new technologies, start using different tools and take your business to a more advanced digital level. While there's no doubt that the real estate market will return to "normal" at some point, it is highly likely that "normal" will look entirely different from what it was before. Prior to the coronavirus outbreak, in our digital age, real estate was already considered to be somewhat of an antiquated industry. So, as the sector is forced to move more towards virtual operation and digitization, it's hard to believe that those newly implemented technologies will simply be dropped when COVID-19 passes. Adapt now, and be a frontrunner when the market booms again. Light up on social media The vast majority of people have more time on their hands at the moment. For many, that means more time to surf social media. The real estate industry is known to flock both buyers and sellers to a wide variety of social media outlets. If you don't already have a solid presence on Facebook, Twitter, LinkedIn and Instagram, now is the perfect time to get more involved. Consider an automated system that makes posting consistent and seamless so that when the floodgates reopen and you go back to feeling as though you don't have time for anything but your clients, your social media activity will be running automatically in the backend. Polish your online presence Website out of date? Lacking quality branding? Content not as strong as it could be? Think of this quieter real estate market as a period of time in which you can improve upon your existing marketing foundation. Redesign your site, revisit your brand and revamp your messaging to ensure that your complete online presence is representative of who you are and what sets you apart in your field. Enhance your business From streamlining your processes, to discovering new and innovative ways to serve your clients better, to learning how to optimize the marketing systems you already have in place, be proactive. While the rest of the world is pausing and hitting the brakes, you could be focusing your time and energy on the advancement and evolution of your business. Get your contacts in order – and stay top of mind One of the most intelligent and effective ways to keep your business's momentum during this slower period, lies within your existing database of contacts. Considering the impressive numbers and stats surrounding the lucrativeness of CRM in real estate, why not finally optimize your contact list? CRMs are designed to help you get in touch and stay in touch with all those people who you've either already met or spent time with, or who have shown an interest in your business. To view the original article, visit the IXACT Contact blog.
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Discover the Dos and Don'ts of Text Marketing for Real Estate
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The 6 Emails Every Agent Should Be Sending (FREE DOWNLOAD)
Regardless of "water cooler" chit chat across social media, email marketing is far from dead. In fact, 40% of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. And, regardless of your business vertical, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands... which includes you, oh mighty real estate agent. The secret to leveraging email marketing for your business is to develop a communication strategy that supports each facet of your audience's real estate journey. Think about it—your database may include active buyers and sellers, prospective clients who are a year away from a transaction, past clients, as well as family, friends and local community members. It's important to think through not just the type of email communication that makes sense and provides value for each contact in your database, but also the frequency of how often you send communication. Many agents fail to take the time to plan thoughtful, valuable email workflows and then question why they have such little success. With a 40-to-1 ROI, email marketing is the most affordable way for busy agents to present targeted, personalized content to their audience. What's even cooler about email marketing is that lists are easy to segment (e.g., by need, geography or engagement levels), which allows agents to get the right email in front of the right people at the right time. FREE DOWNLOAD: The 6 Emails Every Agent Should Be Sending Luckily, the marketing minds at Elevate (tryelevate.com) have created a FREE GUIDE to help agents get started with the basics of thoughtful emails for every contact in their database. Even better, using a CRM with automated email marketing built-in (like Elevate) allows agents to easily "set it and forget it" with their email campaigns once they are put into place. [ DOWNLOAD YOUR FREE GUIDE NOW ] Bonus Content Inside your FREE GUIDE, you'll find links to stream email marketing videos and download more helpful marketing content. And, if you'd like to schedule a one-on-one demo with an Elevate Success Coach to see what you can do to improve your email marketing strategy, CLICK HERE.
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4 Factors Influencing the Real Estate Rebound
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The Top 10 Ways to Drive New Traffic to Your Real Estate Website
As a real estate agent, one of your primary goals and constant challenge is driving consumers to your website. Your real estate website is like your online store, so it's vital to your success to explore strategies that increase traffic to your website. Real estate is a numbers game. More traffic to your website means more opportunities to convert a consumer into a lead. The more leads, the more opportunity for clients, and the more clients means more income and more referrals. When you brainstorm ways to drive more traffic to your website, think of ways your target audience consumes information and how you can intercept their attention. In this article, you'll discover 10 marketing tactics used to drive new website visitor traffic to your website.
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zavvie Launches zavvie Pro to Help Agents Create Inventory, Turning Homeowners into Sellers
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Zillow Ends Free Rental Listings. What Now?
Will Zillow's price gouging ever end? Starting in January 2021, rental listings currently syndicated through MLSs will no longer feed directly into Zillow. Instead, agents and brokers wishing to publish a rental listing on the third-party platform will need to do so via Zillow Rental Manager, which is contract-based and starts at $9.99 a week. While the company claims the decision was made to "empower" its partners, in reality, the move is little more than a blatant cash grab. Revenue stemming from its main moneymaker, Zillow Premier Agent, has stagnated in recent years, and Zillow Offers, its direct home-buying platform, continues to lose thousands of dollars per transaction. Switching a free service to a paid one was the easiest way to satisfy pressure from investors.
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The 4 Cs of Real Estate Marketing
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4 Online Shopping Hacks You Can Master Before the Holidays
Like just about everything else these days, this year's holiday shopping season will be vastly different from years past. The pandemic is rewriting retail rules. Most malls are either closed or will have a much smaller number of shoppers. According to McKinsey's study, when deciding to shop anywhere indoors, consumers are actively looking for the use of masks and physical barriers when deciding where to go. Major retailers are also making new shifts. Walmart announced that for the first time in 30 years, it would be closing all stores on Thanksgiving Day. Historically, a major shopping day for the world's largest retailer, Walmart isn't alone: Target, Best Buy, Kohl's, and JCPenney will all close this Thanksgiving. This is a considerable shift, as before the pandemic, many top retailers started their Black Friday sales on Thanksgiving Day. More consumers will be shopping online than ever before. Like agents who underwent a digital transformation in their business, so too are brick-and-mortar retailers reinventing themselves online to shop this holiday season. How do you get the best online deals? Here are four tech shopping tips you can master before you buy to get many of the best deals:
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What You Should Know About VA Loans
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The Latest Trends in Team Software
The following is an excerpt from RE Technology's Success Guide to Team Software: Website Some team platforms develop excellent websites with a high focus on lead generation, content creation, and search engine optimization. Teams doing a lot of online digital advertising will need to look for websites that offer the ability to create lead generation pages--also called squeeze pages. Others recognize that a team website is like a business card. If you are not in love with the activities around online lead generation, having a fancy website is probably not that important to you. Mobile Apps Mobile apps have been an exciting growth area for team platforms over the years. The driving trend among these mobile apps has been less about developing branded mobile search apps that are in the Apple App and Google Play stores, and more about delivering functionality that allows teams to access customer records on the fly, or to take a group approach to responding quickly to customer requests. If your team is mostly mobile, rather than office based, this may be a very important feature for you. Contact Record Monitoring One of the biggest areas of new development in software for teams has to do with reference data and client monitoring. Using artificial intelligence, the software can track activities across all of your client records. Using this data the software can, for example, tell you when there is a customer that you have not interacted with in the last year or suggest that you reach out to a customer who has been spending an insane amount of time looking at listings on your site. The goal of contact monitoring is to make sure that you stay connected to everyone in your database, and to focus on those customers who show the most activity in the process of executing a transaction. Some solutions even monitor Facebook and LinkedIn for the most recent posts made by your clients so you can check up on them from within your contact records. Contacts, Calendar, Email Integration Most business professionals lack time for administrative upkeep such as scheduling meetings or updating contact records in multiple places. An important feature in team software platforms is mobile phone integration. It allows an iPhone or Android device to connect to your CRM. If you get a new customer call on your phone, and you save that contact, your phone will then sync the contact record to the CRM in your team solution, so you do not need to re-enter it. Likewise, if a team member schedules a task or meeting for you, they can access your calendar for your availability and set that appointment so it displays on your phone's calendar. If you are speaking to a tech supplier for your team, ask them about Google Sync or Outlook Sync. Reporting and Forecasting One of the challenges to operating a team is to measure team productivity. These metrics fall into the realm of reporting and forecasting. Depending on the role of the team member, good reporting and forecasting can provide the team leader with data that shows how team members are using the system, the value of business they have in the pipeline, etc. Remember, when you are running a team, you need to think about it like you are running a business or running a brokerage. Productivity per team member is a key matrix that you need to track. Dynamic Automation The idea behind software has always been automation. In the past, automation in team software was pretty linear. Linear automation is when you schedule things to happen at a specific time in a specific order. On day one, do this. On day two, do that. On day five, do this other task; on their birthday, do this, etc. Dynamic automation uses the intelligence of software to observe consumer actions and adjust the behavior accordingly. In tech speak, they use the term "if this, then that." For example, let's imagine that a past client comes to your website to read an article about home improvement, then starts looking at houses. Dynamic automation would bring this to your attention and save the search for that client without them needing to do anything. The software could then send them a follow-up email the next day with the listings that they reviewed and ask if they have questions or would like to see any other homes. These auxiliary communications use machine learning or artificial intelligence to anticipate the needs of clients dynamically and automatically. Download Success Guide: Teams to learn more about Team software trends, how to evaluate Team software, and more.
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Friday Freebie: Guide to Homebuyer Personality Types (and How to Get Them to the Closing Table)
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Use Storytelling to Build Your Real Estate Brand Online
When you tell a story, every detail matters. The more vibrant the portrait you paint, the more likely the story's receiver becomes invested in its outcome. This fact is true when you're telling a traditional story, and it's equally important in real estate storytelling. The story you tell through your blog, your real estate website, or social media channels is your best opportunity to help shoppers fall in love with your local markets and your business.
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The 4 Pillars That Will Drive Real Estate Forward
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How Real Estate Agents Can Use Facebook's CTA Button
Did you know that there is a handy CTA button located under your Facebook cover image on your Facebook Business page? This CTA button has plenty of uses, but as a real estate agent, which options will bring you more business? The 3 Buttons Recommended for Real Estate Agents Book with You This button can help set up appointments via Facebook Appointments OR send the real estate lead to a landing page of your choice. The button text will read "Book Now." Contact You This will give you five possible options. You can send real estate leads to your website for contact info, open up Facebook Messenger, phone call, email, or sign up for a mailing list. The text on the button will read "Contact Us," "Send Message," "Call Now," "Sign Up," or "Send Email." Learn More About Your Business This can send the real estate lead to a Facebook video or to a page on your website. The button text will read "Watch Video" or "Learn More." Once finished, the button will look like this: Which CTA Button Should YOU Choose? Real estate prospects on Facebook are likely going to be in the research stage of their home buying or selling journey. This is why we would recommend using the "Send Email" or "Learn More" CTA buttons. You will be able to capture the leads early in the funnel, and nurture them using Facebook and a good email campaign. For the highest quality real estate leads, you have the option to use "Call Now" -- but that will result in a significantly lower quantity of leads. By the time a lead that is ready to transact finds you on Facebook, they are likely already signed up with another agent. Instructions on How to Set Up the CTA Button Under your Facebook Cover Image, click on the button that says "+ Add Button." You'll be given five different choices: Book with you Contact you Learn more about your business Shop with you Download your app or play your game Select a choice Set the destination Click Save To view the original article, visit the Zurple blog.
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These Are the 5 Best Real Estate Apps for 2021
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What to Post During COVID? Do's and Don'ts for Social Media Right Now
It's no secret that a killer social media game should be an important part of every real estate agent's marketing strategy. However, as COVID-19 continues to sweep through the United States and in-person lead generation is cancelled, a robust social media presence is a must-have for real estate agents. There are a lot of social media platforms, and each is a little bit different. However, some similar rules should govern your interaction with all. Get started on a social media strategy that's appropriate for current conditions with confidence using these do's and don'ts.
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Growing Your Team Business with Productivity Software
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5 Ways to Help Clients Adopt and Adapt to Your Technology
Agents' dependence on new technology during the pandemic has keenly sharpened their abilities to work remotely. Your clients have been adopting new technology, too. But for some clients, adopting new tech tools can be challenging. How can you assist your clients' transition into using new technology? More than 60 percent of all agents in North America have access to Tech Helpline analysts to walk them through technology challenges. During the pandemic, you can be the tech consultant for your clients, walking them through the tech tools you prefer them to use while you work with them. Here are four ways agents can help clients use your preferred tech: 1. Focus on the WIFM, not the features One of the fastest ways to overcome resistance to using technology is to answer the question, "What's in it for me?" or WIFM. Clients will take action when they understand how a new tech tool can directly benefit them. By focusing on the direct benefits of the latest technology—instead of trying to impress them with a litany of features—it's much easier to persuade someone to give it a try. And when a client experiences the benefit, as long as it provides an advantage to the alternative—or replaces something that can't be done during a pandemic—they will more readily embrace using the new tech tool. 2. Train and explain During the pandemic, agents have many more hats to wear. You can add being a trainer and explainer of the new tech tools you need your clients to use. From transaction management programs like Form Simplicity with e-signing features to video call software like Zoom, you can help your clients embrace these tools. Adopt as part of your client onboarding process, providing training to help your clients. This can be as simple as providing online links to basic "how to use" introductory videos for each tech tool. Or set a time to walk your clients through all the technology they can use for a smoother, more satisfying transaction. By taking the extra time to train and explain, you can help to manage clients' expectations and solidify their understanding of how—and why—these new tools are essential to them. 3. Be extra patience Your clients are stressed and anxious—and perhaps so are you—from a variety of external forces no one can control today. Patience is the key. Focus on one tech tool at a time. Avoid covering too much at once. Focus on a single tech tool and take a step-by-step approach to how things work. Solely focus on the basics. What do they need to know? What are the benefits they will derive from each tool? 4. Make it routine The best way to get someone to get comfortable with new technology is to get them to use it—several times. We all learn from repetition, and if you create a routine for your clients to follow, they will become more and more comfortable using a new tech tool. For example, if Zoom is your face-to-face meeting replacement tool, create a schedule of Zoom calls for key discussions. Finding ways to help your clients use a tech tool several times initially will help speed up adoption. 5. Please keep it simple Choose your technology wisely—especially tech tools you need your clients to use during a pandemic. Having easy to use, intuitive technology means you will spend less time training and explaining. You shouldn't expect your clients to use technology that is cumbersome, less reliable, or complicated. Find another solution as keeping tech simple is vital, especially for clients who are likely to resist using technology. Today, the good news is that most of the best real estate tech is easier to use than ever. Showing your clients how simple it is to use one of your tech tools helps ensure client satisfaction. It's harder than ever today to provide a delightful experience when personal interactions are virtual versus in-person. But if you can help your clients adapt and adopt tech tools that will make the transaction smoother, you can still provide an exceptional customer service experience. Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form Simplicity.
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Holiday Marketing Ideas to End Your Year Strong
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A New Strategy to Unlock Local Inventory and Win the Listing
Agents and teams face two huge challenges in 2020: a lack of homes to sell and a way to establish a clear marketplace advantage to win the listing every time. One recent study suggests current inventory is reaching its lowest level since 2012. For agents, this means more competition for fewer listings. Every agent and team also seem to be offering the same listing strategies, using similar technology and marketing tactics. How do you lock in the listing if sellers don't see a difference?
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How to Turn Past Clients Into Repeat Business with Email
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How to Find a Lead With Only Their Name and Email Address
Your phone receives a notification while you're driving home from your brokerage. *Beep* *Beep* It's a lead alert! You start feeling excited as you press the notification. To your dismay, the lead you just generated only left their name and email address. This isn't new for you. In fact, it happens far too often. With shattered expectations, your excitement turns to an emotion best represented with the onomatopoeia, "meh." There's nothing you can do with just an email, right? Wrong! You couldn't be further from the truth. In this article, I will show you how to gather more information such as a full name, address, phone number, and more from a lead that only leaves their email address.
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Real Estate Video Marketing Made Easy
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5 Clever Ways to Boost Your Real Estate Ads
Do you feel like your marketing is getting stale? Or that your real estate ads aren't reaching enough people? If either is true, it's time to breathe a little life into your marketing. These five tactics will make your real estate ads more engaging, expand their delivery to even more people in your target areas, and generate more, higher-quality leads.
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Are Electronic Signatures Admissible in Court?
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5 Tips to Creating Calls-to-Action that Work!
How many e-mails do you receive daily that promise you high quality leads to generate business? Now ask around... how many people actually see a cost/benefit to these services? Now more than ever is the time to stand out above the crowd to give your audience the answers they are looking for when searching on the internet. The benefit is that now YOU can provide the Information that will generate leads rather than lay out huge sums of money that may not work for you. And it all starts with powerful calls-to-action that will work for you and your individual market.
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Tips for Selling Real Estate to Gen Z
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Master the Habits, Mindsets, and Tactics of Real Estate's Super Producers
The Secrets of Top Selling Agents brand has connected real estate agents with the industry's top coaches and experts for over a decade. What started out as a webinar program has boomed into podcasts, live events, and even best selling books available on Amazon. Now, Secrets has once again gathered tips and scripts to help you master the Habits, Mindsets, and Tactics of Real Estate's Super Producers. Find quotes from this Amazon best selling book that will inspire and guide your real estate career below!
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The Ultimate Guide to Geographic Farming
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Nearly 8 in 10 Home Buyers are Taking More 3D Home Tours During the Pandemic, Citing Safety Concerns
For residential real estate, touring homes virtually has become increasingly important since the coronavirus outbreak. Over the last seven months, home sellers, buyers and real estate professionals have had to work around restrictions preventing in-person property showings and grapple with safety concerns over potential exposure to COVID-19. Last January, Matterport conducted a survey to learn about buyer and seller preferences for home listings. We found that static photos are no longer enough and that both sellers and buyers overwhelmingly preferred a more immersive experience with 3D tours. In September, we partnered with Redfin, the technology-powered real estate brokerage, to poll 1,000 U.S. home buyers and 1,000 U.S. home sellers to see how these preferences have shifted since the onset of the pandemic.
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What's in a Home Buyer's Packet? (Plus, a Complimentary Template)
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9 Ways to Use Social Media to Make Your Website a Better Lead Engine
Social media is a powerful marketing tool for all types of businesses--the real estate industry is certainly no exception. Studies show that sales associates are consistently among the most active on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media marketing in some form for their businesses. Over 80% of online users are active on Facebook. As a sales associate, you understand the significant impact social media has on building trust with your clients and generating leads for your business. Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand and your listings. It's an essential part of your marketing strategy that helps you connect with your targeted audience, where they spend a good deal of their time. It also enables you to cultivate long-term relationships with current clients, past clients, and future referrals. When you incorporate social media channels into your marketing strategy, you're inviting people to your website right when they need you. Many people find it tough to uncover the best ways to use social media for growing their business. This can lead to their social efforts falling by the wayside after an initial burst of enthusiasm. Here's how to make social media an asset for your real estate website: 1. Choose the Best Social Channels for Your Brand Each social media website has advantages. For example, Twitter is terrific for connecting with people in your community because anyone can see your posts. Facebook tends to be effective for cultivating connections with your past and current clients. Instagram is ideal for real estate photos, and LinkedIn can be superb for those specializing in luxury and commercial properties. 2. Share Plenty of Amazing Photographs and Videos Real estate is visual: People need to imagine living in a home before they will truly be enticed by it. Facebook and Instagram, in particular, offer lots of opportunities to share your best real estate photography. 3. Introduce Virtual Tours and Open Houses for Your Active Properties With buyers and sellers looking for alternatives to in-person showing, social media has a chance to shine. A virtual showing can come in the form of a guided video tour of a property or even an interactive, panoramic experience using still photos of each room. Sharing this compelling multimedia content gets prospective buyers off the fence and onto your website. 4. Make Your Blog the Cornerstone of Your Social Strategy Most of your future clients will find you online. Not only that, but going online to check out local listings is often a buyer's first step. Your blog can help. By sharing helpful, informative articles on real estate trends, you guide leads through the whole process. Since they recognize your expertise, they are more likely to choose you when they enter the market. 5. Use Automation to Your Advantage for Better Consistency Some business owners sink hours a day into social media when they first get started. Automation helps you stay focused on high-value tasks. The right automation tools will allow you to pre-write your social media updates and post them when your audience is active. You can also instantly share your listings, reviews, testimonials, blog posts, and videos. 6. Promote Your Best Reviews and Testimonials on Social Media Social proof is one of the most potent ways to get attention from future buyers and sellers. 7. Create Opportunities for Interactive Conversations Social media isn't just for brands to talk "at" their customers. Two-way conversations are key to building relationships. Monitor mentions of your brand, relevant hashtags like #RealEstate, and news about your community being shared on social media. This helps you find others who can benefit from your expertise. And, of course, always respond to any replies to your social posts! 8. Use Industry Hashtags to Make Your Content Discoverable Social media is a wide world, and you want your content to be discoverable. Hashtags make it happen, clarifying the subject of your posts, so they show up in search. Always include 1-3 hashtags like #JustListed, #DreamHome, #ForSale or #PropertyWatch. 9. Absorb the Lessons of Analytics to Use Your Time Wisely Analytics software gives you information about your social media following, how people find you, and what content they're interacting with. Virtually all social platforms now have their own analytics, though they may only be available to active advertisers. By checking your analytics weekly, you can learn which posts are popular and tailor your content accordingly. Many sales associates jump into social media with both feet, only to be disappointed by their results. Early setbacks can conceal social media's power, but marketing automation unlocks it. Social media marketing done correctly helps you zero in on your community members ready to buy or sell, then earn their trust. You can reach great results and have the work-life balance you deserve. Not getting your copy of Delta Media Group's magazine, Real Estate Marketing & Technology? Sign up today. Your subscription is FREE. To view the original article, visit the Delta Media Group blog.
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