What Real Estate Agents Need to Know About Google Core Updates and Google Algorithms
Google regularly updates its search algorithms to improve search results for users. These updates can impact the visibility of websites in search results. While some updates are minor tweaks, others are major algorithm changes that significantly alter how sites are ranked. Real estate agents need to stay up-to-date on Google algorithm changes to ensure their websites and online content remain optimized for high rankings and traffic. Today, in this article from a series of specialized articles on real estate SEO, we will discuss this issue. What Are Google Core Updates? Google routinely releases broad algorithm updates, known as core updates, to improve its search results. These updates tweak how Google's ranking systems evaluate websites and web pages. The goal is to better match what people are searching for on the internet. Core updates can impact search rankings across the web, including real estate websites and listings. Your site and content may go up or down in rankings after an update. How Core Updates Impact Real Estate Website Rankings Google releases core updates a few times per year to improve its search algorithms. These updates can cause major fluctuations in site rankings as Google reassesses the quality and relevance of pages. Your real estate website may gain or lose positions, impacting traffic and lead volume. Preparing for Google Core Algorithm Updates To prepare for potential impacts from a core update, focus on optimizing your content and online properties. Double-check that all content on your website is high quality, accurate, and helpful for users. Google values content that provides real value to searchers, so prioritize giving website visitors useful information over overly self-promotional content. It's a good idea to monitor your search analytics and traffic closely after a core update rolls out. Check your search rankings and traffic to see if there are any major changes. If your rankings or traffic drop significantly after an update, it may indicate an issue with your website or content that needs to be addressed. Don't make major changes right away, but evaluate potential issues and develop a plan to resolve them. While core updates can be worrying, focusing on providing high-quality content and services, keeping your website optimized, and closely monitoring the impacts can help minimize negative effects. FAQs on Google Core Updates for Real Estate Agents Why Do Google Core Updates Matter to Real Estate Agents? Google is the dominant search engine, with over 70% of the search market share. Ranking prominently in Google search results is critical for real estate agents to drive traffic to their website and generate new leads. A Google Core update can significantly impact search rankings, either improving or reducing your position in results pages. Your website may gain or lose a large volume of traffic, impacting your lead generation. What Can I Do If My Rankings Drop After an Update? Double-check that your website is still mobile-friendly and contains no technical issues. Fix any problems immediately. Review your content and do an audit of page quality. Look for any content that seems low value, thin, or keyword-stuffed, and improve or remove it. Continue monitoring your keywords and ranking. It can take time for changes to fully roll out after an update. Where Can I Learn More About Core Updates? There are lots of resources about it, but the best and most trustworthy resource is Google Search Central. To view the original article, visit the Realtyna blog.

Streamlining Success: How Simple Tech and .realtor Websites Revolutionize Your Real Estate Business
In the fast-paced world of real estate, time is money, and every moment counts. Meet Josh Jerman, a seasoned REALTOR® who knows firsthand the demands of the industry. Josh's success story isn't just about closing deals; it's about leveraging technology to enhance efficiency without compromising client relationships. Josh recognized the need for a professional online presence but didn't want to sacrifice precious hours tinkering with complex tech solutions. That's when he discovered the power of simplicity with a .realtor™ domain. With this innovative platform, even a novice like Josh could swiftly set up a sleek website, freeing up valuable time to focus on what truly matters: his clients. Check out his website: www.joshjerman.realtor. The beauty of embracing a .realtor™ domain lies in its simplicity. No need for extensive coding knowledge or long setup. Within a few hours, Josh had a professional website up and running, ready to showcase his expertise and listings to potential clients. But it's not just about having a website; it's about choosing the right one. In today's digital age, a strong online presence is non-negotiable for real estate professionals. However, not all websites are created equal. Josh understood the importance of building trust with consumers and connecting with the REALTOR® community. A .realtor™ domain offers more than just a web address. It's a badge of credibility, signaling to clients that Josh is a trusted professional in the industry. Moreover, it serves as a gateway to a community of like-minded professionals, opening doors to valuable networking opportunities and increased referrals. In Josh's journey, the .realtor™ domain proved to be more than just a tech solution — it was a game-changer. By simplifying the process of creating a professional website, it allowed him to devote more time to what he does best: serving his clients with dedication and expertise while seeing his leads and referrals increase at the same time. In conclusion, in a world where time is of the essence and first impressions matter, embracing simple yet powerful tech solutions like a .realtor™ domain and website can make all the difference. It's not just about keeping up with the times; it's about staying ahead of the curve and unlocking new levels of success in the competitive realm of real estate. See success like Josh when you secure your free .realtor™ website at www.get.realtor today! Related reading Friday Freebie: Get a .realtor Website Domain for 1 YEAR Lead Gen for Every Career Stage: How to Scale Your Website with Your Business Elevate Your Visibility Online With a Lasting Digital Brand

Website Solutions

RealtySoft’s Website Solutions lets you present your best self online without hassle. With ready-to-go content and design, you can have a full-fledged website up and running within minutes.  RealtySoft offers websites for agents, offices, neighborhoods, property management, agent rosters, and single and commercial properties. It’s easy to build a site to fit your individual needs. Just choose from hundreds of customizable designs and over 2,000 high-quality stock photos. RealtySoft’s WYSIWYG editor lets you modify your site visually, with no coding knowledge needed.  With SEO optimized content, your site is sure to rank high in web searches. RealtySoft’s professional copy attracts leads and converts them into sales. A listing syndication feature automatically submits your listing to top services like Google Base, Trulia, Zillow, Oodle, Vast and more.  RealtySoft Real Estate Websites take care of all the difficult technical aspects of building a successful website. Now you can leave your web presence in the hands of experts so you can focus on what you do best.

WebsiteBox

For a one-time low fee, real-estate professionals in the U.S. and Canada can purchase a professional, mobile-friendly website with ready-to-publish real estate content, full IDX integration with their local MLS associations, lead capture and customer-relationship management (CRM), an email address, and perpetual 24/7 website hosting. Versions are available for agents, teams, and offices. In each version, REALTORS® can configure their websites to be a general-purpose real estate site, or select content for making single property sites, neighborhood sites, commercial real estate sites, rental sites, condo sites, and property management sites. WebsiteBox is easy to use and can be ordered and installed online in less than 30 minutes. Custom domain names, additional email addresses, drip email-marketing campaigns, and other extras are available for a nominal added fee. Features include: Easy-to-use control panel Hundreds of designs, themes, images, and combinations Fully customizable design and content Works with all major browsers and devices Ready-to-use customized content, including single property, neighborhood, rental, condo, commercial and general residential Full IDX integration Search engine optimization and site map creation Includes free apps, like listing syndication, calendar, drip campaigns, tasks, documents, RSS reader, Google Analytics, community, app store

RedMan Technologies

Redman creates real estate websites for small to large businesses. They make websites for the singular agent to a whole team and they also do custom websites. Redman real estate websites are optimized and come pre-packaged with features like SEO tools, social integration and customizable forms. They also offer add-ons and upgrades. Redman also offers a support team to help with any questions that you may have. For agents, Redman offers 3 different levels of real estate website solutions: Redman Basic: Choose from numerous themes and over 40 color combinations to find the perfect website for your Real Estate business. Redman Pro: Access more features and load up with extra Pro-only content. Pair it with flexible Bundle Time to make it your own. Redman Custom: With a Redman Custom website they will work with you to create a personalized online brand experience. For Brokers, Redman offers 2 different levels of real estate website solutions: Redman pro office: pre-packaged brokerage branding to get your brokerage website up and running. The Pro Themes are almost infinitely customizable, so you can create an online presence without extending the initial design process. Redman custom office: Redman Custom Office lets you create an entire experience from beginning to end with a custom look. Redman also offers marketing services. They utilize different marketing strategies to help you build your brand and to help you grow your leads, starting with a one-on-one consultation.

Properties Online Adds New Real Estate Trends Feature to Its Award-Winning Real Estate Website Builder
Properties Online, Inc. has launched a new module for their website builder, RealEstateSites.com, that will enable agents to build market trend reports for their local area. Santa Rosa, CA, June 07, 2022 -- Knowing what is happening in today's real estate market is critical to both home buyers and sellers. Market trends can let homeowners know if they are headed into a slowdown, and help an agent set reasonable expectations. To that end, Properties Online, Inc. has launched a new module for their website builder, RealEstateSites.com, that will enable agents to build market trend reports for their local area. Real estate professionals can create a trend report based off a zip code, a metro area, a county, a state or you can create a national trend report. Additionally, the agent can compare their primary market with other markets. For example, an a­gent can build a market trend for Sonoma, CA, and compare it to the County of Sonoma, as well as the State of California. What's great is the information will automatically update each month and show statistics from the previous month so the trend report is always current. "We are thrilled to be able to add this feature to our current list of added value items at no additional cost to our clients," says Amanda Cornelius, founder and CEO of Properties Online, Inc. "We have a several new features we hope to launch later this year to help agents capture more leads while serving their clients using our products and services." Market data is pulled from Realtor.com real estate data library and is based on the most comprehensive and accurate database of MLS-listed for-sale homes in the industry. We aggregate and analyze data from hundreds of sources and produce hundreds of metrics for multiple markets, and curate figures and trends where possible for reliability and comparability. Additional tools included with the website solution from RealEstateSites.com include: Single Property Websites Listing Videos Lead Capture Landing Pages Social Sharing Tools Video Content Buyers and Sellers Reports Unlimited Pages Optional UserWay's Accessibility Widget View the new market trends report pages here. About Properties Online, Inc. Founded in 2001, Properties Online is dedicated to helping real estate professionals grow their businesses by offering innovative and invaluable technology tools. The company's web-based software products include, ListingDomains.com, ListingsUnlimited.com, RealEstateSites.com, PropertiesOnline.com, and TextAnnounce.com. Their products are used by more than 100,000 real estate professionals nationwide.

EstateVue
VUE Technologies Inc. (EstateVue) is a real estate creative, technology, marketing and consulting firm. We provide leading edge technology solutions to real estate organizations, brokers and agents. We consult with brokers and agents on how to effectively streamline their online marketing services. In addition to implementing systems and processes to become more effective; our products and services are designed to generate more leads and more dollars for you. Simply put, we help you do what you do best, sell more real estate.

AgencyLogic
PowerSites are single property Websites that are 100% dedicated to one listing. They impress both sellers and buyers. National franchises, single property Website companies, Virtual Tour providers all use our Web-based tools to quickly and affordably create comprehensive showcase Websites.

iHomefinder
iHomefinder is the leading national provider of online property search technology and MLS (Multiple Listing Service) data for real estate websites. Using the Internet Data eXchange (IDX) standard, iHomefinder powers hosted property search and lead capture capabilities in thousands of real estate broker and agent websites. We partner with a wide variety of web designers and online marketing firms to integrate and deploy our technology in the real estate websites and related online marketing applications they develop. We also maintain relationships with hundreds of MLS’s across the US to provide accurate and timely listing data. The company maintains a long-standing reputation for stellar compliance with the local rules of each MLS. In addition to serving real estate agents and brokers, iHomefinder provides strategic data services to innovative Internet marketing firms and MLSs who require robust access to national real estate listing data and reliable compliance technology. Established in 1997, iHomefinder is privately held and headquartered in Berkeley, California.

YourMLSsearch.com
YourMLSsearch.com provides high quality internet solutions to all sectors of the real estate industry. Our products include: Broker Reciprocity (BR), Internet Data Exchange (IDX), Virtual Office Websites (VOW), Value Added Reseller (VAR) Programs, Custom Website Design and Development, Real Estate Agent & Team Web Site Solutions, Real Estate Office Web Site Solutions, Complete Broker Website Solutions, Complete Email Services, Junk Mail and Virus Filtering.