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Sign into your accountTop 10 Website Features That Buyers Expect From You
March 16 2015
According to NAR's 2014 Profile of Buyers and Sellers Report, 93 percent of buyers stated that a real estate website was the top resource used during their search for a new home. If there's only one thing that you take away from this finding, let it be this: demand for a website that includes any and every tool buyers might need is at an all-time high.
Whether it's determining travel time to their most frequent destinations or getting an idea for what they can expect to pay for a mortgage, everyone's looking for something different out of a real estate website, and it's up to you to make sure they have it. Here are the top 10 features that today's buyers expect your website to have.
1. Quality Photos to Highlight the Property
Providing photos for each of your listings is something that simply cannot be overlooked. Your goal is to highlight what makes each of your properties unique. The quality of these photos also need to be of the highest standard. Luckily, most of today's smartphones come equipped with cameras that are capable of capturing those unbelievable photos!
2. Detailed Explanations of What the Home Has to Offer
When it comes to listing information, the opportunities are in the details. Rather than stating that a home has "hardwood floors," be more descriptive and say "beautiful original oak hardwood flooring that was just refinished two years ago." If you can paint a vivid picture of your listings, then buyers will use their imagination to visualize it as a place to call home.