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Sign into your account5 Tips for Using Landing Pages
March 03 2010
With a growing emphasis on serach engine optimization (SEO) technology, real estate agents and brokers can be tunnel visioned, buying the latest and greatest technology to drive traffic to their landing pages, or webpages. Certainly SEO technology and other lead generating services are invaluable to marketing real estate websites, virtual tours, property listings and other online landing pages.
However, in a recent blog post on Search Engine Land, Christopher Wallace addresses a common problem he sees today: the inability to convert site visitors into leads. Instead of merely pointing out the obvious problems that lie with driving thousands of visitors to your real estate websites and then sitting back while they move on, Christopher offers five tips to keep your online visitors around.
1. Simplify your content
2. Shorten your lead forms
3. Use your analytics to drive decisions
4. Keep the conversion path in mind when using images
5. Leverage landing pages for extended user engagement
Instead of wasting time trying to get more people to click on your site in search engines, focus your efforts on ways to better convert the traffic you're already getting.
*Editor's Note: A landing page is any online webpage that generates and drives traffic for marketing purposes. For example, if you advertise your real estate services online with a Web banner that if clicked on will direct online visitors to your website, that is a landing page. If you have an active blog and you use it to provide useful information to potential clients, this is a landing page.