A New REALTOR® Shares 3 Ways RPR Helps Her Business Grow

If you've attended a real estate conference in the last ten years, you probably know of Nicole Nicolay or "NikNik." She spent over a decade speaking to agents about how to leverage technology at events like Inman Connect, NAR Annual, REtechSouth, ReMax R4, Century 21 Annual, BHGRE Fusion and launched Inman's popular conference series Agent Reboot. But more recently, you may not have realized that she has become a licensed REALTOR®, joining the family business after her second startup company, Agent Evolution, was acquired.

For Nicole, the transition has been all about family. Not only has becoming a REALTOR® afforded her the opportunity to spend more time with her husband and kids, but she also gets to work with her parents. "Real estate's been in my blood because my parents have been REALTORS® for most of my life, and so I've witnessed their hard work and their business from a wide range of angles over the last 30 years--from answering phones at their office, to walking their geographical farm, building their website and developing their digital marketing strategy," she says.

When it comes to selecting tools to help her run her business, Nicole's background in training agents gives her a distinct advantage. "When I stepped into my own business, I wasn't swayed by the shiny objects or applications out there. Although I see some great advantages to using certain vendors and tools, I'm really able to pick and choose the ones that fit my business."

One of those tools is Realtors Property Resource® (RPR). In a recent interview, we asked Nicole how she leverages NAR's free member benefit in her business. She offered so much wonderful information that we had to split this article into two parts. In part one, Nicole shares three ways that RPR's desktop application has helped her as a new agent.