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Sign into your accountWhat Online Prospects Want from Real Estate Agents
May 24 2015
More and more people are looking for both real estate listings and real estate agents online these days.
When prospects come to your website—whether they found you via an Internet search, a well-placed classified ad or a boosted Facebook post—you have less than 3 seconds to make a good first impression.
3 seconds?!?
Yep, that's right, and that already-short amount of time decreases every day as attention spans shorten and the digital marketplace speeds up! If you're going to have an impact, you better have what online prospects want, and they better be able to find it... fast!
What Online Prospects Want
Mobile-Friendliness
With more than half of real estate search traffic coming from mobile devices, it just makes sense that your website should work on computers, tablets and smartphones. If someone is searching for agents in your area using their phone, you risk losing their business before you even have a chance to win it if your website won't load or isn't user friendly.