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Sign into your account3 Ways to Get More Reviews
July 06 2015
Positive online reviews from past clients not only give you more credibility, they can enhance your overall online profile. For example, when someone Googles your name, your Zillow profile has a good chance of appearing in the top 10 search results. Underneath your name, Google users will see your Zillow star rating, which is based on reviews from past clients. The more stars and reviews you have, the better you're going to look to a potential client.
The question isn't whether online reviews should be part of your marketing strategy—it's how can you get more of them? Here are three ways to help you do just that.
1. Follow these tips
Online reviews should be a key objective in your overall marketing plan. Treat them seriously and be deliberate about the process to get them by following these tips:
- Be thoughtful about how you ask for a review. Doing an email blast to past clients is the absolute worst way to get a review. Instead, use your request as a way to reconnect with clients, update them on the market, and stay in front of them.
- Give your clients something in return. When you email your previous clients to ask for a review, provide them something of value, such as updated market data that is relevant to them.
- Always respond to negative reviews as soon as possible. Even the most professional agent may at some point get a less-than-stellar review. So if you receive a negative review, respond to it quickly. Tactfully present your side of the story and offer a solution to the problem.