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Sign into your accountTop 10 Real Estate Landing Page Tips
July 28 2015
These tips cover both landing pages you create for all-online exposure, as well as print and other marketing that you want to lead a person to your website. You may be writing a guest blog post or social site post and you want to generate a click to a landing page to generate a lead. Or, you could be mailing a postcard to a neighborhood, and you want to take a listing prospect to a landing page to generate a call-in for an appointment.
Tip # 10: Start with a plan, a focused topic, campaign or ad piece with a goal.
Determine what you want to accomplish and a tightly focused goal and call-to-action. As an example, you want to post to Facebook, Twitter, or Google+ about the importance of a thorough CMA and how they're done. Or, you're doing a mailer into a neighborhood with that goal.
You now have your goal, and you want to stay true to that topic, focus on it, and don't dilute your message with other stuff. In other words, don't also try to talk about how you work with buyers just because you can free up some space or add some words.