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A perfect example of effective,consumer-oriented marketing

June 13 2011

We recently stumbled across a QR code success story that is a perfect example of effective,consumer-oriented marketing.

Based out of Birmingham,Alabama,a broker named Charita Cadenhead was struggling with a way to entice open house attendees to sign the log-in sheet.  So,she created and began distributing double-sided sign-in cards.  Each card had places for contact info on the front and instructions for downloading a “QR reader app”on the back.

After filling out the card and returning it to Charita,each attendee received a “One Day Sale” QR code coupon to scan.  And for the first time in Charita’s career,everyone who attended her open house signed in without hesitation!

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