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Sign into your accountAsk an Expert: Answers to Your Top Real Estate Marketing Questions
January 17 2016
As the real estate industry has evolved and technology plays a bigger role in marketing every year, there are always new questions from agents. You want to make sure you're being as efficient and effective as possible with your marketing efforts. In this post, I invited real estate expert Danny Wood to answer some of your top questions.
Danny has a deep understanding of online lead generation. In the last 11 months, he has generated over 10,000 home buyer and seller leads using just social media and Google search alone! He helps real estate agents with marketing and technology... and he helps broker owners with seminars and agent recruiting. For more about Dan, go to: www.brokeragenation.com.
Question:
I'm a new real estate agent who is just getting started in the business. With my limited budget, what are some of the best marketing tactics I should start with to get my name out there and start building a list of contacts?
Answer:
When I was a new agent, I would hold open houses every week. At least two. I'd use the entire week as a marketing opportunity and go door knocking or cold calling with invitations to see the new listing. It was a way for me to build my database and meet people thinking of moving. Every week, I had new listings to choose from. If I didn't have many myself, I'd contact agents at my office. I'd watched our office listings and call the agent right away to ask if they wanted me to look after the open house.