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Best Tips for Driving Traffic to Your Real Estate Website

February 13 2016

realtor website traffic 300x300Creating your real estate website is an exciting process. You carefully choose the look and craft the content, and then you send your beautiful new website out into the world wide web. But then what? If you’re not driving traffic to your real estate website, what good is its elegant design and terrific listings?

Setting up your website is the first step to building a valuable online presence that creates more leads for you as a REALTOR®. But driving traffic to your website is just as important! Here are the best ways to drive traffic to your real estate website.

Make Sure Your Real Estate Website is Mobile Friendly

Technology has evolved rapidly in the last few years and the way we use the internet has changed a lot!  Instead of browsing the web from a desktop computer, more people than ever are using mobile devices to access the web. If you force your visitors to pinch and scroll their way around your site, they may give up and go elsewhere. Ensure that your website is comfortable to use on laptops, mobile phones and tablets.

Regularly Post to Your Real Estate Blog

One of the best ways to show the search engines that your website is active and legitimate is by regularly adding content, and a blog is a powerful way to do that!  Update your blog with relevant real estate articles and include keywords that apply to your business.  Search engines like Google and Bing will smile upon fresh content. Your keywords will help increase your chances of appearing in the search engine results.  To make this process even easier, choose a Realtor website solution that provides you with professionally written blog content on a regular basis.

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