RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountFriday Freebie: Twin Solutions Prevent Leads from Falling through the Cracks
February 19 2016
Nothing's more bittersweet than the one that got away. You attracted them, maybe even got their phone number. But when it came time to take the next step, you dropped the ball by hesitating... and they moved on to someone else who was better at taking care of their needs.
I'm talking about leads, of course. Unless you have strong follow-up plan, any skill in attracting new leads means nothing. It's not uncommon for agents to fail on the follow-up, though. In fact, a study on agent responsiveness found that 48% of buyer inquiries were never responded to. Of those that did respond, the average response time was over 15 hours--long after the chance to convert that lead has dropped precipitously.
Agents looking to seal the cracks in their follow-up process should look to two technology trends: integration and automation. Today, we're looking at one solution that offers both.
Free 5-Week Trial of Integrated Website and CRM System
Want to dramatically increase the likelihood of converting leads? Follow up with them immediately. IXACT Contact automates this process by creating a seamless lead pipeline that spans a Realtor website, CRM, and email marketing system.
Imagine this: a new lead comes in off your website and is automatically added to your CRM. During this process, your new contact is also assigned to a drip marketing plan and immediately receives a follow-up email from your system--complete with your branding and contact info. The lead feels acknowledged and you don't feel pressured to interrupt whatever you're doing to respond.
That's what IXACT Contact's integrated system is all about. For years, they've been known as a CRM with built-in email marketing capabilities. However, last fall they launched an agent website solution that's integrated with the CRM--and can therefore automatically manage incoming leads--at no extra cost. You can learn more about it in our product review.
If you'd like to give IXACT's integrated system a try, they offer agents a free 5-week trial. There's no heavy lifting either--IXACT will set up your website and import all your contacts for you the same day.