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5 Helpful Tips for Creating an Effective Website

March 09 2016

5 Helpful Tips Website 768x469

A website is a valuable key to success as a real estate professional – this is the center of your marketing world and how you make your money. Viewers can visit your website at any time of the day; it is a 24-hour shop that is always generating business. The best way to ensure your website is successful is to hire a website professional who will take the time in creating a current and up to date platform for your business. Below are 5 quick and easy tips for a successful website.

1. Think Simple and Clean

First impressions are everything. As viewers come to your website they do not want to be overwhelmed with content, images, and bright splashy colors. This will most definitely turn potential business away as viewers will back out of your site and go to another. Having a simple template with limited coloring and imaging will give off a professional feel; key content and wording is important to display on the homepage as well.

By having the main components appear bold and centered on the homepage—like a Home Search, Featured Listings, or Map Search—you'll draw in viewers, as this is why they are coming to your website. Keep your navigation simple and user-friendly – use key words like Buyers, Sellers, and Contact Me for quick and to-the-point access. Think as your client – what is it that you want to see within the first minute of opening your website?

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