The Targeted and Viral Impact of Mobile Marketing

When it comes to real estate, one of the best reasons to use mobile marketing is its power to facilitate direct collaboration between homebuyers and agents. As a real estate agent, you can share properties on mobile with each buyer according to their particular needs rather than solely relying on listing ads to catch their eye.

A real estate mobile app is the ultimate tool to share properties with homebuyers and sellers, and for them to then share it with family and friends. In this way, the app makes it easier to carry out targeted viral marketing to interested parties. This wins you more clients in the long term, and lets potential clients know that you are tech-savvy and able to make their listings go viral. Let's take a look at the following example of how this would play out:

Timothy Townsend is a potential homebuyer. He has a long checklist of features for the home he wants to live in. He wants all of this in a certain price range:

• A townhouse
• Three bedrooms
• Lots of light
• A fireplace

You have the perfect listing for him. Instead of hoping he sees your ad among several others in the newspaper, you can share the listing directly with him through a mobile app. Timothy is happy with all the homes that have been sent him through the app, but the one you had in mind for him checked off all the items on his checklist. You have now helped Timothy find his ideal home!