Landing Page Tips to Help You Generate More Leads

Real estate is a tough job, but there are a lot of things to love about it. You're your own boss, you get to meet new people, set your own schedule, and have the satisfaction of helping people through their largest transactions. However, these great perks don't really kick in until you've got some leads. At NAR San Diego, Chris Smith gave a talk about online lead generation and credits landing pages as a major contributor to a successful lead generation strategy.

What is a Landing Page?

A landing page is a simple, standalone page where you can send people for a singular purpose: capturing leads. The landing pages are connected to ads or promotions that drive users with a specific intent. For example, you may have one landing page to capture sellers who want a CMA and another for people requesting a guide for first time buyers.

Why Do I Need Landing Pages?

When someone comes to your site from an ad or promotion, they have a specific goal in mind based on the material that led them to click your link. However, when they come to the home page of your website, they receive a very generalized experience. You can use landing pages to address the needs of the specific lead.

You can also use landing pages as a way to find out which of your older leads may still be interested in buying or selling. Smith recommends setting up a landing page for old clients with a free offer and see which clients register. Those that do are probably worth reaching out to again.