These Simple Website Changes Can Earn You Better Results

As a real estate agent, you wear a lot of different hats. At some point you'll probably find yourself working as a marketer, sales representative, counselor, financial advisor, photographer, landscaper, and–as much as you may hate to hear it–a web developer. Now, I realize that you aren't actually a web developer, and that's perfectly fine. Many agent websites today are pretty much ready to use; all you have to do is connect your MLS's IDX and a custom domain name. But...if you want a fantastic, amazing, customized website, you'll need to do just a bit more, and we're here to help. Here are three ways to enhance your website's menu.

Determine What Should Be on Your Menu

What's on your website's default menu depends on your provider. When you first sign up for a website with Homes.com, for example, your menu has five main items: Properties, Buyers, Sellers, About, and Contact. This is a good place to start, but every menu could use some customization. One addition I recommend for every website is a "Home" button to help visitors find their way back to the main page of your website.

Now, before you start building your menu, think about your business. What information do your leads and clients really want? Do you work with a lot of first-time home buyers? If so, make sure basic real estate information, guides, and processes are easy to access. If you work with a lot of military families, they may warrant their own menu category with the information that is specific to their home buying/selling experience.