How Are You Helping Agents to Monetize Their Contacts?

Whether you are a builder/developer trying to move more product or a broker or marketing company looking to do the same on behalf of a client, bottom line is you are trying to get more consumers to buy new homes. There are many familiar ways to do this:

• Build a website, pay to drive traffic, and hope that someone sees it;
• Build an expensive sales center and hope a consumer comes in the front door;
• Hold open houses for agents and hope that they do something with all those brochures you printed up for them;
• Create a direct marketing print or digital marketing campaign and hope consumers/agents don't unsubscribe; and, depending on your market,
• Translate all your materials (print and online) into multiple languages in the hopes of catching the eye of one of those many foreign buyers.

Do any or all of these resonate with you?

One additional area you might consider is beefing up your effort to incent external agents to market your projects. Why? Because, unlike the other methods described above, real estate agents have a reason to respond to your efforts—they get paid a commission if something happens.