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Sign into your accountAnatomy of a Real Estate Landing Page
May 23 2016
So you're using digital advertising for real estate. Your ad is helping you stay top of mind with people you are prospecting or the people you already know. But where are you sending those people that click on your ad?
You should be sending them to a landing page.
"But I have a website," you're saying. Let's take a quick step back and correct a common mistake: a landing page isn't quite the same thing as your web site.
What is a landing page for real estate?
Once someone clicks on your ad, they need to go to page that delivers on the promise you made in your ad. That delivery is on a landing page, which is a web page that speaks to a specific purpose.
It's not a home page. It's not an About page. So what makes a web page a landing page?
- Landing pages have ONE purpose (home values report or a specific listing)
- They are easy to read and scan
- The message is clear — don't tell your entire story
- Deliver on the promise of a digital ad