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Browse the siteMay 31 2016
A website without visitors is like a rock concert with no audience: sad and pointless.
There are a number of ways to get traffic to your website, and SEO is one of the most important. Even basic SEO, if done correctly, can sometimes have a big impact on your bottom line. And since it's not that difficult to follow a few simple rules and guidelines, and to avoid some no-no's, SEO should be on every agent's and property website owner's to-do list.
This guide will take you through each step required to properly optimize your website and benefit from at least a fraction of the huge amount of traffic that search engines can send your way.
There are four main steps in SEO:
Think of the audience you are targeting: people in your area that are interested in buying or selling homes, which means that your keywords should be specific to real estate in your area and relevant to your listings. Here are some examples, assuming that you are a real estate agent in Santa Ynez Valley:
Of course, if you have other types of listings, you should target them accordingly with keywords like: "your location beach homes," "your location condos," "your location coops," "your location luxury homes," "your location multi-family homes," "your location vacant land," etc.