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Sign into your account3 Places Today’s Buyers Are Getting Their Real Estate Information
July 04 2016
As a busy agent, you don't just need leads — you need can't fail lead gen strategies. But do you know where to look?
According to the National Association of REALTORS® 2015 Profile of Home Buyers and Sellers, there are three main places buyers are getting their real estate information. By making sure local buyers can find you in these three places, you're guaranteed to get more business this spring.
1. Online websites (89%) and mobile or tablet and mobile applications (57%)
We hope it doesn't surprise you that 89% of buyers say they get information from online websites and 57% are leveraging tablets and mobile applications. Do you have a digital strategy for drawing in buyer leads?
Here's how to optimize your online presence:
- Build a responsive website that incorporates an IDX feed and tells your brand story. Is your website mobile friendly? Google will tell you for free. Show off your niche or local market specialties in blog posts and leverage landing pages (or squeeze pages) to capture leads. Offer seller prospects the ability to check the value of their home — here's an example of what that might look like.
- Get testimonials everywhere — and we mean everywhere. Add them to your website, your real estate search portal profiles, your LinkedIn and Facebook pages and to Yelp or other local review sites. Copy and paste 10 or more existing testimonials as "recommendations" on Realtor.com to make the filter cuts!
- Advertise within consumer's real estate search sites and mobile apps so they see your face and brand as they're looking for new homes.
- Start boosting your social media posts to ensure your marketing messages are hitting interested, local buyers.