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Sign into your accountReal Estate Online Marketing Tactics: Part 1
July 29 2016
6 Tips for Building Your Real Estate Website Like a Pro
60% of buyers Google their real estate agent according to a study. What would a prospect find if they Googled your name? Do you have a professional REALTOR® website for them to find online?
Today I'm going to zone in on this one area – online marketing tactics, specifically your Realtor website. This platform offers so much potential for real estate success, and in today's day and age, it's a crucial area if you want to stay ahead of your competition.
The primary goals of online marketing are real estate lead generation, brand awareness, and more repeat and referral business. These goals work together to help you acquire new customers and stay top of mind among your past customers. So how can you ensure that your Realtor website is helping you achieve these goals? Let's find out.
The Real Estate Website
In a recent study by NAR, 82% of home buyers said online websites were a very useful source of information. To capitalize on this, you must establish your online authority. This requires launching and maintaining your own real estate website. Although this may seem intimidating at first, it's easier than you think. The end results will be worth the effort, and you'll have this website to use for your real estate business for years to come! Just make sure you follow these guidelines:
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Present your brand. Your clients trust you with one of the biggest financial transactions of their lives, so they need to feel like you are professional, capable, and savvy. Remember, you're selling YOU, and everything you put into your business matters. This includes developing and presenting your professional brand. As you think about what you want your brand to represent, remember the following: give people a reason to choose you. Trust your gut and take risks, stay up-to-date, keep your brand as real as possible, and be creative. All of these elements combine to present you as a memorable and personable real estate professional.One of the ways you can present your brand is by displaying an attractive, mobile friendly Realtor website that incorporates your visual identity (your photo, logo, and colors) and tells your story. Your other marketing materials should match, including email headers and signatures and social media banners.