Let’s Play 20 Questions: Creating the Perfect Buyer Profile

Buyer questionnaires can help you get to know your clients, find out what they're looking for, and determine if they're ready to make a move. The key to an effective questionnaire is to find the balance between keeping it short and simple, but still getting enough information so you can help your buyer find their perfect home. Here's a list of our top 20 question suggestions.

Basic Information

• Full legal name? Get the name that will be going on the title to be sure you know whether you're working with the actual buyer or a representative.
• Contact Information? Address, phone numbers, emails, social media, and any other information you think you'll need.
• Children? Do your buyers currently have children or do they need room for future children? Find out if your buyers want to be near a certain school district or if they want a community playground nearby.
• Pets? Do they have any pets or plan on having any? If so, what kind?

Motivation

• Why are they moving? Learning their main motivation can help you find the best property for them.
• What kind of purchase is the buyer making? Find out why your buyer is purchasing. Is this their first home, or is it an investment property they want to rent out on their own? Is this going to be a vacation home?
• Are they selling their current home? If this isn't your buyer's first purchase, find out if they're trying to sell their current home before purchasing a new one. Is it on the market? If so, for how long? Are they working with another brokerage or agent to sell the property? If they are, get the agent's contact information, too.
• What do they like and dislike about their current home? This can help you pinpoint homes that will fit your buyer's preferences.