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Agent Website Makeover: 8 Winning Ways to Boost Consumer Appeal

August 25 2016

laptop couple research

One of the easiest ways to spoil the potential of a good agent website is to keep the default content that it came with. Never change it. Never personalize it so that visitors understand who you are and what you offer.

Fortunately, this fate's easy to avoid. The trick? Just customize your templated website in a few key places.

To hone in on what these key places are, let's look to the winners of IXACT Contact's recent "Best Realtor Website Contest." Each of the winning agents took the time to tailor the pre-written content that their sites came with--and it paid off, BIG!

Here's a look at the 8 places that the top three winning agents customized their website's content.

1. The Homepage

First-place winner Flint Adam caught the judge's eye with the customized homepage of his site, Nolensville Realty. Adam transformed the front page with a custom bio, mission statement, and a even a welcome video of himself to virtually introduce himself to visitors right from the get-go.

2. Business Directory

Second-place winner Birdy Perry offers something visitors can take with them when they leave her site--a free download. Perry compiled the contact information of her most trusted homes services providers in a PDF. Visitors can download it and refer to it when looking for lenders, contractors, home inspectors, and more.

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