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Sign into your accountRealtor.com Introduces Augmented Reality to Its Mobile App
January 18 2017
At the end of last year, there was a lot of chatter about augmented reality being one of the "trends to watch" in 2017. Well, it looks like the pundits are already being proven right, with a major real estate player announcing two brand new augmented reality features in their consumer facing mobile app.
Today, Realtor.com launched "Sign Snap," a feature that lets consumers snap a picture of 'for sale' or for 'rent signs' with their smartphone to view property information. Sign Snap uses GPS and image recognition technology to search Realtor.com's database and display that information to users of their property search app for consumers.
The feature is available now for Android devices, with iOS deployment expected this spring.
Next Up: Street Peek
Also slated for a spring deployment is Street Peek. This is where the augmented reality fun really kicks in. This feature lets users point their phone's camera at a house, group of houses, or even an entire street and view property information overlaid on the camera's feed. Users can pan around a neighborhood to see data like the listing or rental price of every home, recently sold price (if applicable), estimated value, and the number of beds/baths.