How to Get Leads from Your Real Estate Website

The numbers are in, and they've proven that real estate websites work well for agents who want to close more sales and make more commissions. In fact, last year over 240 million unique users visited real estate websites (RealTrends). With a search volume like that, savvy real estate professionals are recognizing the importance of a solid web presence.

Creating your own real estate website is the first step towards boosting your business, but it doesn't stop there. For your website to be worthwhile, it needs to be generating quality leads for your business. Here are some of the best ways to ensure your real estate website is driving leads:

Get real estate leads by being mobile friendly.

Studies have shown that 40 percent of the 240 million visitors who visit real estate websites come using a mobile device; that's a huge portion! Perhaps your website is a masterpiece on a destop computer, but have you checked how it looks on a iPhone or tablet? To get more real estate leads, your website should display properly on any device, making you more accessible and removing any roadblocks for your website visitor. A mobile friendly website should be a priority. If your site isn't mobile optimized now, it's time to make a change.

Get more leads with quality website content.

Not every real estate agent has a knack for writing online copy – and that's ok! Text written for real estate websites needs to be engaging, clear, brief and professional. If writing isn't your strong suit, your website may be turning visitors off as soon as they start to read it. Opt for the help of a professional writer or a website that includes quality, professionally written content to engage your website visitors.