5 Ways You Can Use Video Chat to Boost the Services You Provide Your Clients

You've seen enough homes that you can understand the layout and special features from looking at a few listing photos. So when it comes to live tours, you ace it every time.

But what about clients who live out of town, or who travel often? Are you able to provide them with the same seamless experience so they feel connected and excited about the properties they're viewing from afar?

Last week, we reviewed the five best video chat apps for real estate. This week, we'll show you how to put them into action. Whether you're working with remote buyers or those who've been on the fence for too long, video chat can help you activate your clients when the perfect house is listed.*

1. Remote buyers

If you regularly work with foreign buyers or active military, or you're hoping to get into this market, it's critical that you get up-to-speed with video chat. For these buyers, a virtual live chat tour will be the closest they'll ever get to the house, so you'll want to be sure you're giving them:

• A clear understanding of the layout
• An up-close view of the home's best and worst features
• Context on the size of each room so they understand its advantages or limitations (such as if the master would fit a king-sized bed)
• Ideas for any easy fixes that could be made, from creating an open floor plan to replacing outdated hardware

The main thing to keep in mind is that remote video chat buyers may have a lot more questions than usual, or they may have fewer questions if they are having a hard time picturing the home and how they fit into it. Try to adapt by thinking of what your in-person buyers usually look at, inspect or inquire about, and answer those questions up front to keep the tour moving.