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Sign into your accountChoosing a Not-Com Domain Name to Set Your Business Apart
April 16 2017
In the early days of the internet, IP addresses—long strings of numbers separated by periods—were used to identify websites. As more and more people took to the internet, a simpler, easier method of finding a website was designed: domain names. When the first domain names were released around 1985, website owners could choose from .com, .net, and .org.
Since that time, those top-level domain extensions have remained popular, making it hard for new businesses to find great, unclaimed domain names. Luckily, recognizing the continually growing demand for domain names, new possibilities were (and continue to be) introduced. Businesses can now choose one of the original .com, .net, or .org domain extensions or one of the newer ones, which include but aren't limited to, .site, .biz, .blog, .services, .ltd, .online, .town, and (perfect for the real estate industry) .homes.
Creating a Domain Strategy
With so many domain extensions available, business owners aren't limited to a single domain name. While your primary domain name may be BuyNC.homes, you may decide to purchase a secondary domain name for your investor clients under lucrative.holdings or one for your rental clients under RentAtlantaGA.homes.
Creating a domain name for each of your primary niches can boost your appeal to those buyers and sellers. After all, why should someone looking to sell their beach home go to a website whose domain is more buyer-oriented when they could use a site like sellbeach.homes? Each of these names can then be used in various marketing materials and forwarded back to niche-specific pages on your primary website.