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Real estate apps claim to do it all and, most likely, some do. But for this West Michigan Realtor®, the only apps that matter are the ones that save her time and money.

"As a Realtor®, I spend a lot of money investing in my business," said Michelle Gordon, Realtor® and founder of The Gordon Group, JH Realty Partners, based in West Michigan. "I need to make sure the tools or apps I buy live up to expectations."

Michelle consistently evaluates apps for their ability to produce results and whether or not the data they provide overlaps with another app that she is also paying for. She claims her diligence to protecting dollars spent is one of several reasons she is loyal to the Realtors Property Resource® (RPR®) app.

"I will no longer pay for vendor tools that attempt to replicate RPR but fall short," she said. "RPR is already paid for in our NAR dues. It offers everything I need to run searches, generate comps and run reports. It doesn't spam me or advertise to me, and is constantly adding new features and tools. What else could I want?"

Michelle says that Realtors® only need to ask themselves one question when considering adoption of a new business tool: Does it show value? "All the app needs to do is prove to us that it's going to help us make money and make our life easier. From there, we should be able to put our minds to using it."

Yet, she says, many of her contemporaries avoid using real estate apps simply because there are too many choices or they lack the technical know how.