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Sign into your accountMoving the Dial: 6 ways agents use data to get listings
May 30 2017
Whether you’re a second-year agent or the broker of a market-leading office, you’re running the numbers all year long — you can likely rattle off everything from GCI to lead conversion stats to ROI on tech and marketing products in your sleep.
While this kind of analysis is critical to running a successful operation, it’s hardly any different from what agents and brokers were doing in the 1970s. Black-and-white data is the bread and butter of any old school business, but smarter real estate companies are using predictive analytics to uncover new opportunities in the real estate industry.