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Sign into your account3 Types of Listings You Can Win Using Predictive Analytics
July 11 2017
Big data and predictive analytics are the talk of the real estate technology world, but many agents and brokers still aren't sure how predictive analytics work. In short, predictive analytics analyzes massive sets of "big data" and illuminates patterns and behavior that may not be visible to the naked eye. The most infamous example of predictive analytics came a few years ago when Target successfully predicted (and marketed) to a pregnant teenager.
Just as expectant mothers may buy unscented lotion or calcium supplements, homeowners exhibit "selling signals" as they get ready to list. These signals fluctuate from market to market, and even block to block. Without the help of an algorithm designed to identify them, they may go unnoticed.