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Sign into your account5 Ways to Lose a Lead Real Quick
September 14 2017
Forgive us if we sound like a broken record here, but in order to reiterate our point – leads are the lifeblood of any business and should be given the same level of attention as you would any other client.
If a prospect was recommended to you, found you online or heard about you by way of word of mouth, the clock has started for you to make them feel comfortable in helping them with this major transition in their life.
You might think that mishandling a new lead is a short term problem, but if it's consistent, putting a Band-aid on it will only make the same issues persist down the road – damaging your reputation and your business referrals.
Ask the 2016 Atlanta Falcons about losing a lead – it's not fun. (Too soon?)