Positioning Your Value Proposition Against Zillow Instant Offers

We've been talking a lot about Zillow Instant Offers. At some point, there will be buzz in your office about them and agents need to know how to clearly articulate their value. In our last post on this topic, we talked about what they potentially mean for agents and how important it is to continue to provide comfort and trust to their clients. But what does that mean in tangible terms? How does one properly position themselves then? Providing value, client satisfaction, and being the trusted advisor to all clients is easier said than done.

To review, Instant Offers works like this: It connects homeowners with investors, helping them receive multiple offers based on their "home details and comparative sales." All the homeowner has to do is answer some questions, submit some photos, and pick an offer from a verified investor. They then schedule a free home inspection and close on the date they choose. Simple, painless, virtually no work done by the homeowner. There is an option to use a Realtor, but the fact that homeowners don't have to is the key.

Here's how you can combat this and position your value proposition against it: