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Sign into your account[Best of 2017] 21 Steps to a Stellar Listing Presentation
December 20 2017
We're continuing an annual tradition of counting down our top 10 articles of the year. The following article was originally published in March and is #8 in our countdown. See #9 here.
It's all here. Twenty-one great ideas for building your listing business from the ground up, all neatly packaged in a step-by-step action plan. Let us know how it goes.
Set a Good Foundation
1. Build an online presence
Use your website, blog, or social media channels to publish articles that demonstrate your core competencies. Do you specialize in upscale properties? Do your staged homes sell 30 percent faster and closer to list price than market averages? Your articles could also include seasonal tips for home maintenance, tips to prepare your home for sale, or market data for buyers. Share the content on your Facebook page.
- Pro Tip: Learn how to use RPR data to create your social media marketing campaign
2. Monitor your online appearance
What is showing up when someone searches your name? One of the easiest and most effective ways to monitor your reputation comes from Google Alerts, a free Google service that allows you to enter a search term (i.e. your name, company, etc.) and then receive email alerts as the system finds matches.
3. Practice your presentation
"Can you cut your commission rate?" and "I was going to try and sell it myself" are common objections heard by Realtors®. To prepare, ask a colleague to role play with you, maybe even serve your pitch at a sales meeting.