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Sign into your accountReal Estate Marketing Videos in 5 Simple Steps
January 24 2018
Real estate marketing videos are among the most effective tools you can use to differentiate yourself from other agents in the market. The National Association of Realtors found that 85 percent of buyers and sellers want to work with an agent who uses video, yet only 15 percent of agents actually produce them.
According to online marketing company WordStream, "one-third of online activity is spent watching video," and "marketers who use video grow revenue 49 percent faster than non-video users."
Video content gets more social media shares than text and images combined, it increases organic search traffic and email click-through rates, and it makes a lasting impression on viewers.
So why aren't more real estate agents using video to reach potential new clients and stay connected to past clients and contacts?
Most simply don't know how.
If you're like the majority of real estate agents who are intimidated by the thought of producing and publishing video content, this article is for you.
We tapped into the expertise of a highly experienced video presenter, Paperless Agent President Chris Scott, and a professional videographer, Jerrett Wilson. They broke the process down into five simple steps that you can use to start producing professional-looking and impactful video content to grow your business, attract new leads, establish trust with existing contacts, and build your reputation as a leader in the industry.