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Sign into your accountReviews Spam - Where Will It End??!!
September 19 2011
I was speaking with a potential business partner the other day about deceptive reviews online and how bad the review problem’s become. I was explaining the length we go to verify reviews, but he didn’t believe the problem was big enough to justify the expense. He thought we were wasting our money.
Fake reviews are more prevalent than most people think. It’s not hard and doesn’t cost much. And the cheaters are getting pretty clever. See below:
A negative review (a real one) of a doctor posted on Yelp.