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Sign into your accountThe Importance of Online Google Reviews and Ratings and How to Get Them
April 02 2018
Real estate agents appreciate word-of-mouth advertising as much as anyone. Most agents have at one time received a call from someone who heard about them through a friend. So real estate agents have seen firsthand the power of the positive word-of-mouth to produce leads.
On the web, that word-of-mouth advertising is often in the form of online reviews and ratings. And, just like literal word-of-mouth, those online reviews and ratings can happen without your knowledge or input. They can also be a major generator of new business.
According to CREA, 88 percent of consumers trust online reviews as much as direct word-of-mouth recommendations. And that's just one of the impressive numbers that underline the importance of web-based ratings and reviews.
- 94 percent of consumers would use a business or service with a four-star online rating
- Over half of millennials say they trust online reviews more than the opinions of family and friends
- A star rating is the number one factor used by consumers to judge a business online