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4 Green Marketing Ideas Agents Can Try this Earth Day

April 20 2018

go greenEarth Day is this Sunday--and you know what that means, right? A primo marketing opportunity is here!

Not only do holidays (yes, even minor ones!) make it easier to connect with consumers online, research shows that "green" issues resonate with today's consumer. Fifty-six percent of Realtors say their clients are interested in sustainability, and 71 percent said that promoting energy efficiency in listings was important.

So if you're a Realtor who has earned NAR's Green Designation, an agent in a market where solar panels are common, or just a fan of all things eco-friendly—try these marketing strategies to connect with green-minded real estate consumers in your area.

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