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Sign into your accountHow to Use Your Real Estate Blog for Lead Nurturing
September 04 2018
Lead nurturing--consistent and targeted communications that move your leads further down the customer journey--is a necessary part of any successful marketing campaign. A study by Forrester has shown that marketers see an average 20 percent increase in sales opportunities from nurtured vs non-nurtured leads, meaning if you aren't doing lead nurturing now, you should be.
One of the best resources a real estate agent has to nurture their leads is their blog—it's the perfect place to publish your real estate knowledge that targets every phase of the customer journey. We'll walk you through developing targeted blog content, distributing it to your leads, and how to start marketing automation for a strong lead nurturing campaign.