March 20 2019
Better Homes and Gardens Real Estate (BHGRE) announced the launch of a custom content management and publishing platform that's exclusively available to the brand's network at no additional cost. BHGRE affiliated brokers and agents can now access, manage, share, customize and schedule the brand's engaging lifestyle, thought leadership and real estate content along with their own local and business content in one dashboard. This new platform brings the full strength of the brand's social media content strategies to life for busy agents and brokers who want to stand apart from their competition.
"Access to unique, engaging real estate and lifestyle content has been a hallmark of the Better Homes and Gardens Real Estate value proposition since day one," said Jennifer Marchetti, Chief Marketing Officer of Better Homes and Gardens Real Estate. "With the launch of this platform, everyone in the brand's network can become a social media expert—at no additional cost. The feature set has been designed to help save our network valuable time and money. What's more, it will help increase their competitiveness and enable them to professionally craft content that may have direct impact on their businesses."
With the launch of this tool, the BHGRE® network is empowered to:
"This platform has completely changed the way our company and our affiliated agents approach their social media strategies," said Aaron Drussel, broker/owner of Better Homes and Gardens Real Estate Influence Partners. "Social media has become one of the most important ways real estate professionals can drive leads and grow their spheres. For many, executing a professional and engaging social media strategy has historically been time and resource intensive. This tool takes the guesswork and challenges out of it thanks to the ease of use, great features and foundation of unique content from BHGRE."