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July 01 2019
What was the name of your last Uber driver?
What kind of car were they driving?
What rating did you give them?
After jogging your memory a bit, your answers are probably some version of:
"No idea."
"Ummm…probably a Prius?"
"Five stars."
In 2019 and in the world of perpetual rating scales for nearly everything we consume, it's critical to take a step back and understand the meaning (or lack thereof) of such an arbitrary system.