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5 Ways to Help Your Clients Through the Closing Process

November 11 2011

The closing process can be a stressful time for your clients—homebuyers and sellers. Parties to a transaction are nervous and sometimes confused about the logistics of the transaction. Although consumers are more engaged in the real estate closing process than ever before, the information they’ve learned online or through friends and acquaintances may not always be correct or applicable to their transaction. This is a time when you can demonstrate your value as their trusted real estate professional by alleviating any confusion or misunderstandings with your clients. Here are a few ways you can make the closing process as pleasant as possible.

Tip 1: Communicate, Communicate, Communicate
Throughout your relationship with your clients, you’ll want to keep the lines of communication open. But this is extremely important during the closing process, when homebuyers may feel stressed and emotional. Anxiety builds with uncertainty and anticipation, so keeping them informed is a great way to assure homebuyers that their transaction is moving forward as it should.

A new tool from First American Title, myFirstAm™ may help you do this. First and foremost, the new myFirstAm portal is intended to keep everyone informed throughout the transfer-of-title process. With myFirstAm, real estate professionals can receive notifications via email or text message when key milestones in the closing process are complete. You can then promptly notify your client, keeping them up-to-date and happy.

For more about myFirstAm, visit www.myFirstAm.com. You can also read the press release and check out our product description.

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