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How to Create a Powerful Online Reputation

September 18 2019

What Is a Powerful Online Reputation?

According to NAR's Profile of Home Buyers and Sellers, when asked what the deciding factor was in choosing their real estate professional, home sellers prioritized the agent's reputation over other factors.

As defined by Merriam Webster, reputation is your "overall quality or character as seen or judged by people in general" and the "recognition by other people of some characteristic or ability," such as being clever or good at problem-solving.

In today's world, the impression of your reputation often begins online. Even with personal, word-of-mouth referrals, people are likely to hear good things about you and then go online to validate that impression.

So you have to ask yourself: What are the qualities I want to be recognized for and how do I make that part of the impression I give online?

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