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Sign into your accountThe Ethical Use of Photoshop in Real Estate Marketing
October 02 2019
Marketing or Misleading?
The home buying process now starts online, which makes it critical to present your listing in the most appealing way possible. From creative word play in your property description to engaging imagery in your online tour, the intent should be to attract attention to the home, never to misguide offers.
But digital manipulation is ubiquitous in online marketing, and recent advances in photo editing technology have created challenges in defining what is presenting a property in a positive light—and what is outright misleading.