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Sign into your accountWhy Lead Follow-up Is So Important
November 19 2019
Real estate agents today are so engrossed in obtaining the "next new lead" they pay enormous amounts of money for cold leads directed to them. It doesn't even matter if those same leads are being directed at 10 other agents, they still pay. Because just maybe this time...
I have seen multiple studies that boil it down to, on average, a closed real estate lead costs about $3-12K. This means that while the cost of any single lead could be closer to $30- $120, an agent might need to go through (spend time on) about 100 leads to get the one to close. And truthfully, we should be less concerned about the $3-12K and more concerned about the 99 people you spent time on that did not use you. THAT is the real loss in buying leads. The time wasted.