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Sign into your accountWhy Now Is a Great Time to Clean Up Your CRM!
March 30 2020
When I switched from my commercial business management career 20 years ago to work in the real estate support industry, I was amazed at the number of standard business practices many agents didn't use. I was coming from a world of mission statements, six-month, one-year and five-year forecasting, making a quarterly pro forma, plus doing all the different managements of contact, time and information. We didn't call it a "sales funnel" back then. I'm not sure how we referred to our customer/contact list, but if somebody wasn't buying, we sent one of our outside sales people to see them.