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Sign into your accountAd Science: Ads with Faces Eleven Times More Likely to Get Noticed
June 12 2020
Turn on your computer or grab your phone to read your email, browse the internet, or connect on social media, and what do you notice? Everywhere you look, someone is competing for your attention online. Buy this, download that, read these.
In fact, the average person sees about 360 commercial messages daily. You might not think that's very many, but it's way more information than your brain can process, particularly because much of it is irrelevant. This has led us to minimally process online content that looks like an ad, a phenomenon called banner blindness, which is a widely recognized challenge in advertising. The average online ad receives only one-third of a second of someone's time.
However, you likely see a lot of faces in advertising, and this is not a coincidence. There is science behind the phenomenon.