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Delta Media Makes a Case for a CRM that More Agents Will Use

August 31 2020

"The best CRM is the one an agent will use," says Michael Minard, CEO and owner of Delta Media Group. Michael said this in an announcement last week about Delta giving individual agents and teams access to its platform for the first time.

After spending the greater part of the last 25 years working directly with real estate agents, few words resonate more truth with me about the decades-long battle to get all real estate agents to use a CRM actively.

That's what makes the Delta Media Group announcement exciting to those who have seen the DeltaNET 6 platform. Its most outstanding value is its built-in CRM. More importantly, it does the heavy-lifting that prevents many agents from ever using a CRM.

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