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Sign into your accountTech and Marketing 101 for New Agents
December 23 2011
Victor Lund, RE Technology CEO, brings us this crash course for new real estate agents.
Real estate is a popular second career to many Americans. NAR and local REALTOR® Associations combine with local real estate brokers to support you in learning the industry and preparing for the license exam. However, getting your license is only a foundational step to starting your career. There is much more to learn.
The local Multiple Listing Service, or MLS, is the first software that you will need to learn and master. As you are learning the MLS system, be sure to take advantage of training offered by the Association and MLS. The MLS system is the most important business tool that you will learn.
In most markets around the nation, the local Association or MLS also offers a forms product. The contracts used in real estate have been digitized to make them easy to fill out, sign, and manage electronically. There are many (check out some options in our product directory); it is important that you ask your broker which solution they suggest. These forms are very important, and represent a key element of customer representation. Practice reviewing commonly used forms with a friend or family member to gain confidence in your ability to explain them. You may also want to inquire about the electronic signature tools.
You may even want to contact the software vendor to see if they have training or will provide you with a system walk-through. You will find that they are only too happy to help.