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Sign into your accountBuilding Blocks: The Psychology Behind Real Estate
February 25 2021
The latest installment of the "Building Block" series is focused on the foundational elements of building a successful real estate business. Today we're taking a closer look at the psychology behind real estate.
While keen business skills and sharp negotiating tactics are critical to long term success in real estate, there are instances of the home selling/buying process that require an agent to tap into softer skills to best serve their clients. For example, homeowners may be faced with tremendous hardship, forcing the sale of a home and putting a client in an uncomfortable and vulnerable position. Whether it's divorce, death, or foreclosure, agents must be prepared to approach these clients with great care, patience and empathy to deliver the customer service these individuals require.