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Sign into your account3 Ways to Beat iBuyers and Win More Business
March 16 2021
With the market hot and the pandemic still restricting showing capacity, more and more sellers are considering using iBuyers to sell their homes. The benefits of doing so, proponents claim, are obvious: a guaranteed offer, little to no interaction with strangers, a fast and easy process.
So, what can an agent do? Are they doomed to permanently lose ground to these tech behemoths muscling their way into the real estate space? Must they hope for them to go away once the pandemic and social distancing ends? Or can they differentiate themselves in such a way as to win more business?